How This Teen Used an Entrepreneurial Mindset to Grow His Family Business to $300-Million

I've enjoyed speaking to several of Gen Z's rising star entrepreneurs for my column. These young and ambitious entrepreneurs are leading the way for an entirely new generation that seems to have a strong interest in entrepreneurship. When I heard about Anton Klingspor, I was excited to meet him. He's created exponential growth in his family's business that is in…

National Geographic has 85-Million Instagram Followers. How to Mimic Their Success

Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users. So, Instagram is the place to start creating brand awareness for your business. Use it to…

Teenager Shares How He Caught the Eye of a Hollywood Producer Using YouTube

In 2005, when YouTube first launched, TV producers and businesses may not have had a second thought about it. Now, YouTube is where more people go for entertainment. With over 1.5 billion monthly active users, there is something for everyone to watch. The fact that it is free to anyone to view videos makes YouTube more attractive than…

How This Completely Unknown Company Leveraged Social to Get Millions of Views from CNN & Tech Insider

Travelmate Robotics went from being a little-known company to an Internet sensation and recognized brand over the course of a few weeks. From being shared on Business Insider, CNN, Now This, Tech Insider, and other major platforms, Travelmate received the PR push hardly anyone gets. Business Insider's share on Facebook alone generated 37-million views. The question now is...how did they do it? While no one can…

How to Break Through the Noise on Instagram

These days there's not a company out there that does not want to have a massive presence on social media. Instagram is a site that brands can no longer afford to overlook. There is no other platform that enables brands to tell a visual story quite like Instagram. Last month, Instagram announced they now have…

YouTube Released Their Top 10 Videos. Here’s What Marketers Can Learn From Them.

YouTube is up to 30 million daily site visitors. People flock to it each day looking for the top trending video to share with friends, family, and followers. Data shows that younger generations prefer online videos to traditional television, making future subscriber growth on the platform seem like a sure bet. With 2017 coming to a close, YouTube recently released its…

Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

Social Media Marketing plans for entrepreneurs and startups

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I've personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to open doors to many opportunities. In 2017, we finally began to see an integration of powerful sales tools between Microsoft and LinkedIn.…

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the biggest splash wasn't with his athletic prowess but with his fashion statement. When a photo of his jet-black LeBron 15 Nike shoes emblazoned with the word "EQUALITY" in gold letters hit social media, his influencer…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Susan Rooks (The Grammar Goddess) Joins Social Marketing Solutions as Editor in Chief

Friday, December 22, 2017, Fort Collins, CO. Susan Rooks joins Social Marketing Solutions, LLC (SMS) as editor. SMS is a social media marketing agency founded by John White, named a top 5 most influential CMO by Richtopia, entrepreneur, and columnist at Inc.com. Susan has 25+ years’ experience in international communication skills training, having created and led workshops…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

Should You Connect to Strangers on LinkedIn?

If you're on LinkedIn, you've received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my co-workers, my clients, and a few people I…

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…

How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising

We've all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials. Celebrity spokespeople are as old as celebrities themselves. Even back in the 1700's, the royal family was hyping Wedgwood china. As marketing and advertising evolved, many companies started making up or even co-opting characters to sell…

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Building a Web or Mobile App? DON’T Launch a Complete Product

This week's guest post is written by our friend, Andrew Ward, Managing Director at ScorchSoft and MODL Don't be lured into the trap of trying to launch a complete product when bringing a new web or mobile app to market. This statement may seem counter-intuitive, but let me explain. My name is Andrew Ward, and…