There is no doubt that you can use more than one route when it comes to getting more sales. However, if you’re like a lot of companies, you are seeing lower returns on your Facebook ads, organic traffic to your website is down, and your email campaigns are not seeing the gains they used to. […]
These five tips can definitely take you to the next level! All you have to do is plan, be open to new ideas, and close-minded when necessary. Lastly, don’t give out all your secret sauces!
It was Saturday morning. I was having my first cup of coffee of the day and checking the notifications on my phone. When to my absolute surprise I had a Twitter DM from Dez Bryant. (As in the former All-Pro Dallas Cowboys wide receiver and megastar). He wanted me to come to Dallas immediately to chat at […]
I’ve spent a good portion of my career in B2B tech sales and business development. I believe my background in sales and lead generation has made me a better marketer and entrepreneur today. Throughout my years in B2B, I’ve seen both highly successful sales teams and ones that are failing. For this post, I’ve identified the sales behaviors that […]
Never subject your employees to working with clients who make their lives miserable. Remember, your employees are worth much more than holding on for dear life to a toxic client.
Getting your article accepted by an editor at a major publication is not easy. However, if you are strategic with your approach your chances of getting published are greatly improved.
Fear. It doesn’t matter if you work for yourself or some big multinational corporation, fear is with us every day. We fear screwing up and getting fired. We fear losing clients. We fear accidents. We fear other people. If you’re a writer, or want to be one, you sometimes fear the blank page. In fact, […]
Inbound vs outbound is the biggest battle around in the world of marketing. This blog will outline five reasons why inbound is the way forward.
I saw a magazine advice column recently where a professional was wondering how to respond to those who asked for her advice when she wasn’t in her office. She’s a well-known medical professional in her community, and when she’s out walking, at a store, or even out for dinner, she’s sometimes asked about how to […]
I have been riding a bike since I was old enough to actually able reach the pedals. The beauty of it is that not only gets you from place to place, it also provides you will a lot of time to do nothing but pedal and think. Most of the insights that I develop for […]
Have you ever attended a business networking event where you knew very few people . . . maybe no one? How did you feel when you were walking in? Confident? Curious? Cautious? Comfortable? Uncomfortable? All those are possible, of course, but I think most of us would admit to at least feeling a little uncomfortable, […]
Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants […]
When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don’t get that type of visibility. […]
Have you ever gone into a room full of laughing and talking strangers, all seeming to be having a great time? Have you noticed that they’re mostly not paying attention to anyone who isn’t right in their immediate twosome or small group? Have you stood there at the room’s entrance, almost paralyzed by the thought […]
Let’s face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO’s responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you’re a CMO and your company wants you to sell more with a smaller budget. […]
I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not a common practice at all. […]
Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had a college senior reach out […]
I bravely walked in through the front door right past their “No Soliciting” sign and up to the front desk. It was a cold call. I felt so cool standing there with my BlackBerry 8700 in hand (later versions even had a color screen!). It was early in my previous career in the wireless industry, […]
Instagram is always changing the way it operates. Getting engagement on the platform can be challenging when they make unannounced tweaks to their algorithm. They change their algorithm to prevent people from developing “hacks” that can make someone appear more popular by inflating their numbers. To prevent your engagement from dropping when Instagram changes their […]
If you think the NBA Championship is just another bunch of basketball games, think again. Now you may be asking yourself what basketball has to with marketing and sales? Or maybe you’re not, because you have the necessary business acumen to get that this isn’t just business, or even just big business…but major league huge […]