The Entrepreneur’s Complete Guide to Using LinkedIn for Sales

LinkedIn for entrepreneurs

Every day I talk to entrepreneurs who are struggling to use LinkedIn to promote themselves and their business. Their profiles look like their resume and the focus is on their past instead of the value their business provides to clients. They are unsure of what type of content to share or how to find prospects…

6 Ways Entrepreneurs Can Use PR to Grow Their Business

PR

I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got tired of being the one…

This Is The Best Way To Get More Hot Sales Leads

Turn up your sales leads

In today's digital world, it matters how many visitors and clicks you get, and ultimately how many of those turn into sales leads. As technology has advanced over the years, the amount of information and data that is available is astounding, and the things you can learn about the people who visit your website is…

How to Get Featured in Forbes

Featured in forbes

I get asked all the time, "How can I get into Forbes?" As an entrepreneur, one of the most essential things you need is coverage and exposure. It's one way to really get your story out there and create brand awareness. Sure, there are quite a number of platforms out there ranging from social media to…

NFL Star Dez Bryant Shares How His Humble Beginnings Fuels His Success

Dez Bryant

It was Saturday morning. I was having my first cup of coffee of the day and checking the notifications on my phone. When to my absolute surprise I had a Twitter DM from Dez Bryant. (As in the former All-Pro Dallas Cowboys wide receiver and megastar). He wanted me to come to Dallas immediately to chat at…

The Truth Behind Why Your Sales People Are Losing Deals

Sales

I've spent a good portion of my career in B2B tech sales and business development. I believe my background in sales and lead generation has made me a better marketer and entrepreneur today. Throughout my years in B2B, I've seen both highly successful sales teams and ones that are failing. For this post, I've identified the sales behaviors that…

How You Use Fear Can Make All The Difference in Life

Fear. It doesn’t matter if you work for yourself or some big multinational corporation, fear is with us every day. We fear screwing up and getting fired. We fear losing clients. We fear accidents. We fear other people. If you’re a writer, or want to be one, you sometimes fear the blank page. In fact,…

Are You Always an Expert?

I saw a magazine advice column recently where a professional was wondering how to respond to those who asked for her advice when she wasn’t in her office. She’s a well-known medical professional in her community, and when she’s out walking, at a store, or even out for dinner, she’s sometimes asked about how to…

Some Content Creation Insights I Developed While Riding My Bike

Content

I have been riding a bike since I was old enough to actually able reach the pedals. The beauty of it is that not only gets you from place to place, it also provides you will a lot of time to do nothing but pedal and think. Most of the insights that I develop for…

12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

Find Out What Your Car Says About Your Personal Brand

Cars and personal brand

When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don't get that type of visibility.…

Networking Success Tips: Secret #1

Have you ever gone into a room full of laughing and talking strangers, all seeming to be having a great time? Have you noticed that they’re mostly not paying attention to anyone who isn’t right in their immediate twosome or small group? Have you stood there at the room’s entrance, almost paralyzed by the thought…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

The Upsides & Downsides Of Tying Your Brand To A Social Issue

social issues

I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not a common practice at all.…

How To Tell If a “Social Media Expert” Is Faking It

Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had a college senior reach out…