Here’s Why Brand Loyalty is Not Totally Dead

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for seamless transitions. But most people will tell you unequivocally that brand loyalty is dead. They may not be entirely wrong — brand… Read More

UK Influencer Oliver Isaacs Shares How to Go Viral on Today’s Internet

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver’s social media pages are well known and regularly reach millions of users every month. He has given… Read More

How to Get Rid of Bots and Fake Followers on Social Media

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your… Read More

LinkedIn’s Videos Just Got Way More Animated (Here’s what it means to marketers)

The year 2018 has been the year of video for LinkedIn. The business social network finally caught up to the video-first trend at all the other major social networks. While they still don’t have a live video feature, LinkedIn has rolled out an impressive suite of features for individuals and brands to market themselves throughout… Read More

Susan Rooks (The Grammar Goddess) Joins Social Marketing Solutions as Editor in Chief

Friday, December 22, 2017, Fort Collins, CO. Susan Rooks joins Social Marketing Solutions, LLC (SMS) as editor. SMS is a social media marketing agency founded by John White, named a top 5 most influential CMO by Richtopia, entrepreneur, and columnist at Inc.com. Susan has 25+ years’ experience in international communication skills training, having created and led workshops… Read More

Marketing Trends with Benefits

Written By: Chase Baker “I don’t understand this odd dress debate and I feel like it’s a trick somehow. I’m confused and scared. PS it’s OBVIOUSLY BLUE AND BLACK.” The above tweet, from Ms. T-Swift herself, epitomizes the social discourse that took place after a photo of an ambiguously colored dress was uploaded to the Internet.… Read More