Let’s face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO’s responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you’re a CMO and your company wants you to […]
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]
How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get […]
Recently, I gave a LinkedIn sales training to a sales team at a midsize company. The company was admittedly underutilizing LinkedIn as a sales tool.
If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to follow […]
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Are you an old school sales rep whose go to prospecting method is still cold calling? Are you just “on LinkedIn,” but never post anything or engage your network? Do you think Twitter is just for teenagers? If you answered yes to any of these questions, I highly suggest you […]