Social Marketing Roundup – 4.18.17

Here are just a few of the stories that grabbed our attention in the social marketing space last week. Gatorade and Snap John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Inc.com http://on.inc.com/2p22seu Six brand lessons from the Kardashian…

The One Skill I Learned While Getting My MBA That Helps Me Make Money

I took what you could call the non-traditional path to getting an MBA. I waited until my late 30's and until I had two young daughters, one of which was still a baby. We weren't getting much sleep, and I was working around the clock. If that wasn't enough, I went ahead and decided to open up…

Do You Need Twitter to Get an MBA?

I remember the conversation well. It was early 2014, and I was taking a course in my MBA program called Sustainability in Business in the 21st Century. It was the first day of the course, and we were having an online discussion regarding the course requirements and assignments. One such requirement was to join LinkedIn…

Tips for Crafting Share Worthy Content

Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly fizzles out. But you felt so…

Is your blog failing? It could be because of this…

In blogging, there are many factors we cannot control. Try as we may to manipulate the "viral gods," they keep us guessing and remind us often of their illusiveness. However, like anything else there are defined strategies and best practices that can greatly improve the effectiveness of a blog. Additionally, there are behaviors and activities…

Use These Tips to Build a Profitable Twitter Network

Twitter has become an essential piece to business branding. Every organization with a content marketing strategy should be using Twitter to regularly tweet out company content and engage with followers. Twitter is the go-to platform for millions of users all over the world for breaking news, videos, photos, blogs, and quick bits of information all…

Before You Comment, Try Reading the Whole Story

Logical thinking tells us that everybody reads the actual article before posting a comment, right? Wrong! You would think so. However, every day I see people on social media who jump straight to the comment section and start sounding off, without even bothering to read the post. How can you tell they didn't read it?…

Use this App to Get More Tweet Outs of your Blog

Would you like to get more people Tweeting out your posts? Of course you would! Look no further than Click to Tweet. Click to Tweet is an awesome and inexpensive way to drive views to your blog and activity to your Twitter account. It enables you to place clickable links within your blog posts. When…

Use Social Marketing To Tell Your Company’s Story

"Marketing is no longer just about pushing a product, rather it is a compelling brand story that makes an organization stand out."  @SocialMktgSltns  <Click to Tweet> Social media is an extremely effective tool to distribute your company's brand story to vast audiences. However, with all the "chatter" out there on social networks, it is easy to…