12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

Just Got Fired? Take These 8 Steps to Bounce Back Stronger Than Ever

What to do if you get fired

I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I…

How Data Savvy Marketers Get to Know Their Customers to Gain Their Loyalty

Data Savvy

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's fast-paced world -- gone are the days of shopping…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How I Bypassed Traditional Methods and Got Hired Using Social Media (Twice)

Social Media

Life as a military spouse is rewarding and challenging. Unemployment and underemployment are faced by many. Applying online for a job and waiting to be contacted doesn't work. I used social media to establish my personal brand, bypass job applications, get noticed and hired twice. I have a Chemistry degree. I worked for several years…

Learn How Coffee-Mate Wins Customer Loyalty With Just Two Words and an Emoji

Coffee

Coffee is my love language. It's literally the only thing I enjoy about mornings. The other day, I was feeling quite perky and a bit playful after my morning cup of joe. So, I sent out a Tweet, “Love the feeling of being fully caffeinated! #coffee” with a gif of Bill Murray chugging down a…

UK Influencer Oliver Isaacs Shares How to Go Viral on Today’s Internet

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver's social media pages are well known and regularly reach millions of users every month. He has given…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

Social Marketing Roundup – 4.18.17

Here are just a few of the stories that grabbed our attention in the social marketing space last week. Gatorade and Snap John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Inc.com http://on.inc.com/2p22seu Six brand lessons from the Kardashian…

The One Skill I Learned While Getting My MBA That Helps Me Make Money

I took what you could call the non-traditional path to getting an MBA. I waited until my late 30's and until I had two young daughters, one of which was still a baby. We weren't getting much sleep, and I was working around the clock. If that wasn't enough, I went ahead and decided to open up…

Tips for Crafting Share Worthy Content

Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly fizzles out. But you felt so…

Use Instagram to Improve Your Company’s Visibility

We live in a very visual world. Gadgets that are visually stimulating are dominating the tech marketplace, from high definition flat screen monitors and TVs, iPads, larger screen smartphones, and now even smartwatches. Our interpretation of the world we live in and the way we take information is largely visual. Is your company doing all…

Globalization Via LinkedIn – My Perspective

Written By: Qamar Ali Khan My friend John White wrote an article “Globalization Via LinkedIn” a few months back. It is a simple but a magnificent article on the topic, beautifully describing how social media, particularly LinkedIn, is playing the vital role to bring people and businesses all over the world close together, making the…

Build Your Brand with Twitter

Did you know? Twitter is now up to 271 million monthly active users, and there are 500 million tweets coming out daily! Twitter has a global presence with users spread out to all corners of the globe. Twitter's mission statement: "To give everyone the power to create and share ideas and information instantly, without barriers."…

Pinterest to Add More Male Users in 2015

Today, 71% of Pinterest's user base of 72.5 million is female. The site is hugely popular amongst female users coming in 2nd place only to Facebook for the highest rate of female online user percentage. Pinterest is alive with women pinning about arts and crafts, gardening tips, recipes, fashion, home decorating, and more! While the number of male users has…