Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you…

8 Ways to Work Your Personal Brand & Stand Out Online

Today's guest blog is from the lovely Claire Cardwell... We've all seen the articles about how a good a Personal Brand is vitally important these days - whether you have your own business or work for someone else, 'people buy people,' and you need to develop your own great personal brand. So how do you go…

Social Marketing Roundup – 4.18.17

Here are just a few of the stories that grabbed our attention in the social marketing space last week. Gatorade and Snap John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Inc.com http://on.inc.com/2p22seu Six brand lessons from the Kardashian…

The One Skill I Learned While Getting My MBA That Helps Me Make Money

I took what you could call the non-traditional path to getting an MBA. I waited until my late 30's and until I had two young daughters, one of which was still a baby. We weren't getting much sleep, and I was working around the clock. If that wasn't enough, I went ahead and decided to open up…

Do You Need Twitter to Get an MBA?

I remember the conversation well. It was early 2014, and I was taking a course in my MBA program called Sustainability in Business in the 21st Century. It was the first day of the course, and we were having an online discussion regarding the course requirements and assignments. One such requirement was to join LinkedIn…

Use These Tips to Build a Profitable Twitter Network

Twitter has become an essential piece to business branding. Every organization with a content marketing strategy should be using Twitter to regularly tweet out company content and engage with followers. Twitter is the go-to platform for millions of users all over the world for breaking news, videos, photos, blogs, and quick bits of information all…

4 Ways to Get Noticed on LinkedIn

Written By: Brett Berhoff Welcome to one of the biggest parties on Earth!  364 Million people decided to show up! Now what?  Let's cut to the chase and explore 4 Ways to Get Noticed On LinkedIn You are your photo.  Make it a good one.   It is important to keep in mind, that we are…

Use Social Marketing To Tell Your Company’s Story

"Marketing is no longer just about pushing a product, rather it is a compelling brand story that makes an organization stand out."  @SocialMktgSltns  <Click to Tweet> Social media is an extremely effective tool to distribute your company's brand story to vast audiences. However, with all the "chatter" out there on social networks, it is easy to…

Social Marketing Delivers Your Content to a Strategic Audience

Written By: Qamar Ali Khan Marketing has evolved. Older forms of advertising such as television ads, yellow page ads, and other print ads are facing stiff competition from digital media . Now, people have become very smart. They can skip the ad to continue with their activities. Today’s consumers are now interested to know what…

Use These Social Selling Techniques to Get More Leads

Are you an old school sales rep whose go to prospecting method is still cold calling? Are you just "on LinkedIn," but never post anything or engage your network? Do you think Twitter is just for teenagers? If you answered yes to any of these questions, I highly suggest you continue reading, and consider adding…