Find Out What Your Car Says About Your Personal Brand

Cars and personal brand

When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don't get that type of visibility.…

You’re In Sales Too Whether You Like It or Not

sales rep

I bravely walked in through the front door right past their "No Soliciting" sign and up to the front desk. It was a cold call. I felt so cool standing there with my BlackBerry 8700 in hand (later versions even had a color screen!). It was early in my previous career in the wireless industry,…

The NBA Championship is More Than Just Hoops. (It’s Marketing, Sales, and Jobs)

NBA Hoops

If you think the NBA Championship is just another bunch of basketball games, think again. Now you may be asking yourself what basketball has to with marketing and sales? Or maybe you’re not, because you have the necessary business acumen to get that this isn’t just business, or even just big business…but major league huge…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

How to Wordsmith Your Calls to Action to Improve Conversion Rates

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in their strategy is often…