Measuring ROI in PR: A Data Driven Guide to Tracking Your Investment


Public relations (PR) is often seen as a long-term investment that builds a company’s brand and reputation over time. By understanding the ROI in PR, CEOs can make informed decisions about allocating resources and maximizing their investment. When building your brand, PR can help establish your CEO as a thought […]

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Public Relations vs Advertising: Which strategy is better for your business?

Public Relations vs Advertising

When it comes to marketing your brand, there are many different concepts and philosophies that you can track to increase your odds of success and drive more sales. Public relations vs advertising is something every company needs to consider when they develop their marketing budget. Advertising and Public relations (PR) can […]

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Get Featured in Inc. Magazine: 21 Growth Hacks

Get featured in Inc. Magazine

Entrepreneurs from all over the world would love to have their companies featured in Inc. Magazine. How do I know? Inc. regularly makes the list of the best business magazines. I also had a column on Inc. for three years, where I published over 200 articles on the site about […]

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How to Get Featured in Forbes (2023 Edition)

Featured in forbes

I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the essential things you need is coverage and exposure. It’s one way to get your story out there and create brand awareness. Sure, there are several platforms, ranging from social media to mainstream […]

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Grow Your Business With Guest Podcast Appearances

Guest Podcast

A confident and passionate voice, one which can easily educate the masses on any topic with ease while still maintaining a level of entertainment for those listening in! Appearing as a guest on podcasts might be just what you need to reach your target audience, increase SEO rankings, and build […]

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How to Use PR to Grow Sales (The Ultimate Guide For Executives)

Learn how to use PR to Grow Sales.

How to Use PR to Grow Sales When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will place a heavy emphasis on social media, while others may […]

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8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]

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10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get […]

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6 Ways Entrepreneurs Can Use PR to Grow Their Business


I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got […]

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