Public relations (PR) is often seen as a long-term investment that builds a company’s brand and reputation over time. By understanding the ROI in PR, CEOs can make informed decisions about allocating resources and maximizing their investment. When building your brand, PR can help establish your CEO as a thought […]
When it comes to marketing your brand, there are many different concepts and philosophies that you can track to increase your odds of success and drive more sales. Public relations vs advertising is something every company needs to consider when they develop their marketing budget. Advertising and Public relations (PR) can […]
Entrepreneurs from all over the world would love to have their companies featured in Inc. Magazine. How do I know? Inc. regularly makes the list of the best business magazines. I also had a column on Inc. for three years, where I published over 200 articles on the site about […]
I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the essential things you need is coverage and exposure. It’s one way to get your story out there and create brand awareness. Sure, there are several platforms, ranging from social media to mainstream […]
A confident and passionate voice, one which can easily educate the masses on any topic with ease while still maintaining a level of entertainment for those listening in! Appearing as a guest on podcasts might be just what you need to reach your target audience, increase SEO rankings, and build […]
How to Use PR to Grow Sales When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will place a heavy emphasis on social media, while others may […]
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]
I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get […]
I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got […]
