Instagram is one of the most popular social channels globally, but it’s also a handy platform for brands and businesses. In this guide, we’ll explore the benefits of being on Instagram for executives and CEOs for lead generation and sales. Scrolling through photos and exploring feeds may not be the first activity that comes to…
When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don't get that type of visibility.…
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…
I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…
Becoming a brand ambassador can enhance your personal brand and create new opportunities.
Just four years ago that I thought my career was over. I remember the exact moment well: There I sat in my drab, mundane-looking cubicle, which sat in the middle of a rather large call center. Most days I could drown out the noise. However, on that day, the sound of what seemed like 1,000…
I'd like to share an exchange I had over email with a reader who responded to my recent article on Inc. about personal branding.
