When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don't get that type of visibility.…
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…
I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…
Becoming a brand ambassador can enhance your personal brand and create new opportunities.
Just four years ago that I thought my career was over. I remember the exact moment well: There I sat in my drab, mundane-looking cubicle, which sat in the middle of a rather large call center. Most days I could drown out the noise. However, on that day, the sound of what seemed like 1,000…
I'd like to share an exchange I had over email with a reader who responded to my recent article on Inc. about personal branding.
