12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

The Upsides & Downsides Of Tying Your Brand To A Social Issue

social issues

I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not a common practice at all.…

How To Tell If a “Social Media Expert” Is Faking It

Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had a college senior reach out…

You’re In Sales Too Whether You Like It or Not

sales rep

I bravely walked in through the front door right past their "No Soliciting" sign and up to the front desk. It was a cold call. I felt so cool standing there with my BlackBerry 8700 in hand (later versions even had a color screen!). It was early in my previous career in the wireless industry,…

The NBA Championship is More Than Just Hoops. (It’s Marketing, Sales, and Jobs)

NBA Hoops

If you think the NBA Championship is just another bunch of basketball games, think again. Now you may be asking yourself what basketball has to with marketing and sales? Or maybe you’re not, because you have the necessary business acumen to get that this isn’t just business, or even just big business…but major league huge…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

Just Got Fired? Take These 8 Steps to Bounce Back Stronger Than Ever

What to do if you get fired

I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I…

How Data Savvy Marketers Get to Know Their Customers to Gain Their Loyalty

Data Savvy

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's fast-paced world -- gone are the days of shopping…

How Gen Z Entrepreneurs are Crushing the Barriers to Entry

Gen Z

You can learn a lot of things by flipping burgers that you aren't going to learn anywhere else in the world. It's a great exercise in patience, and you'll learn the nuts and bolts of food safety that your parents don't teach you at home. But there's a growing trend among Gen Zers to skip these early life…

10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

How To Use Your Haters As An Instrument For Growth

Growth

Throughout my career, I've been plagued by people telling me I'm not good enough. I've been rejected for more jobs than I care to remember. I've heard every excuse in the book for not being hired. Some of them were quite absurd and hard to swallow. I've had my share of toxic bosses who have tried to hold me back.…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

Learn How Coffee-Mate Wins Customer Loyalty With Just Two Words and an Emoji

Coffee

Coffee is my love language. It's literally the only thing I enjoy about mornings. The other day, I was feeling quite perky and a bit playful after my morning cup of joe. So, I sent out a Tweet, “Love the feeling of being fully caffeinated! #coffee” with a gif of Bill Murray chugging down a…

How to Wordsmith Your Calls to Action to Improve Conversion Rates

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in their strategy is often…

Before Passing Judgement, Try Understanding the Whole Story

Social marketing solutions

It seems that people these days are a little too quick to pass judgment on others. Just last week, I got accused of being a racist on Twitter. It was based on one wrong interpretation of one single tweet I sent. Two guys started to chastise me and label me based on one tweet. They didn't take the…