As an entrepreneur, you must look at ways of improving and enhancing your business as much as you can. Every decision you make should revolve around growing the brand and trying to take things to the next level. This platform is something that you need to look at as a […]
LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most important, marketing, it’s easy to see why the site has exploded over the last few years to 655 million global users. Using it successfully is a lot trickier than seeing […]
Undoubtedly, sales are at the core of any successful business. But are you sure that the deals you are making now are as many as you could ever make? Probably not. Your funnel might have been extremely effective so far, but if you are looking at growing even further and […]
Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I […]
Let’s face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO’s responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you’re a CMO and your company wants you to […]
Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had […]
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]
How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get […]
I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get […]
Students, job seekers and those with a “stable career” all have one thing in common. They need to build their personal brand. It’s one of those things that’s best to have and not need than to not have and need. Recommendations are a great way to do this. It’s known that […]
Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole […]
Becoming a brand ambassador can enhance your personal brand and create new opportunities.
Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only […]
Recently, I gave a LinkedIn sales training to a sales team at a midsize company. The company was admittedly underutilizing LinkedIn as a sales tool.
I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He’s investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is […]
If you’re on LinkedIn, you’ve received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my co-workers, my clients, […]
This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA. It’s no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what […]
Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly […]
Written By: Marietta Gentles Crawford, CPRW (@Maribrands4You) If a picture says a thousand words, does your LinkedIn profile picture speak volumes or is it whispering “help me!”? You know by now that it’s important to be on LinkedIn. You may have even added a picture after reluctantly not wanting to be identified. […]
Written By: Karthik Rajan (@KarthikRajan) In late 2006, when I first heard about Twitter, I was enamored with the simplicity of the idea of public text message with 140 characters or less. The world agreed. The tweets caught on like wildfire. In this day and age of social media, circa 2015, resumes are still […]
