12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

How To Tell If a “Social Media Expert” Is Faking It

Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had a college senior reach out…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How to Wordsmith Your Calls to Action to Improve Conversion Rates

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in their strategy is often…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Should You Connect to Strangers on LinkedIn?

If you're on LinkedIn, you've received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my co-workers, my clients, and a few people I…

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Tips for Crafting Share Worthy Content

Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly fizzles out. But you felt so…

4 Ways To Make Sure Your LinkedIn Profile Picture Reflects Your Brand

Written By: Marietta Gentles Crawford, CPRW (@Maribrands4You) If a picture says a thousand words, does your LinkedIn profile picture speak volumes or is it whispering "help me!"? You know by now that it's important to be on LinkedIn. You may have even added a picture after reluctantly not wanting to be identified. But is your picture an…

Think Resume Design, Think Twitter Style, See This

Written By: Karthik Rajan (@KarthikRajan) In late 2006, when I first heard about Twitter, I was enamored with the simplicity of the idea of  public text message with 140 characters or less. The world agreed. The tweets caught on like wildfire. In this day and age of social media, circa 2015, resumes are still around – people still ask…

I Accepted You on LinkedIn And Then….

Written By: Trent Selbrede I looked at my feed. UGH You immediately spammed me thinking I needed your product/service (I don't). The form letter was ful uf tpyos. The ALL CAPS told me it was an important message. I better check it out! You immediately asked me to hire you, do your Visa paperwork, and fly…

4 Ways to Get Noticed on LinkedIn

Written By: Brett Berhoff Welcome to one of the biggest parties on Earth!  364 Million people decided to show up! Now what?  Let's cut to the chase and explore 4 Ways to Get Noticed On LinkedIn You are your photo.  Make it a good one.   It is important to keep in mind, that we are…

Four Lessons About Blogging I Learned the Hard Way

When I started blogging, I dove in head first and never looked back. I've learned a lot along my blogging journey. Mostly, through continuing to write, reading a ton of posts from other writers, working with mentors, and applying what I am learning in my MBA program. However anytime in life when you dive in…