How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How to Wordsmith Your Calls to Action to Improve Conversion Rates

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in their strategy is often…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Should You Connect to Strangers on LinkedIn?

If you're on LinkedIn, you've received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my co-workers, my clients, and a few people I…

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Tips for Crafting Share Worthy Content

Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly fizzles out. But you felt so…

4 Ways To Make Sure Your LinkedIn Profile Picture Reflects Your Brand

Written By: Marietta Gentles Crawford, CPRW (@Maribrands4You) If a picture says a thousand words, does your LinkedIn profile picture speak volumes or is it whispering "help me!"? You know by now that it's important to be on LinkedIn. You may have even added a picture after reluctantly not wanting to be identified. But is your picture an…

Think Resume Design, Think Twitter Style, See This

Written By: Karthik Rajan (@KarthikRajan) In late 2006, when I first heard about Twitter, I was enamored with the simplicity of the idea of  public text message with 140 characters or less. The world agreed. The tweets caught on like wildfire. In this day and age of social media, circa 2015, resumes are still around – people still ask…

I Accepted You on LinkedIn And Then….

Written By: Trent Selbrede I looked at my feed. UGH You immediately spammed me thinking I needed your product/service (I don't). The form letter was ful uf tpyos. The ALL CAPS told me it was an important message. I better check it out! You immediately asked me to hire you, do your Visa paperwork, and fly…

4 Ways to Get Noticed on LinkedIn

Written By: Brett Berhoff Welcome to one of the biggest parties on Earth!  364 Million people decided to show up! Now what?  Let's cut to the chase and explore 4 Ways to Get Noticed On LinkedIn You are your photo.  Make it a good one.   It is important to keep in mind, that we are…

Four Lessons About Blogging I Learned the Hard Way

When I started blogging, I dove in head first and never looked back. I've learned a lot along my blogging journey. Mostly, through continuing to write, reading a ton of posts from other writers, working with mentors, and applying what I am learning in my MBA program. However anytime in life when you dive in…

Use Social Marketing To Tell Your Company’s Story

"Marketing is no longer just about pushing a product, rather it is a compelling brand story that makes an organization stand out."  @SocialMktgSltns  <Click to Tweet> Social media is an extremely effective tool to distribute your company's brand story to vast audiences. However, with all the "chatter" out there on social networks, it is easy to…

Use These Social Selling Techniques to Get More Leads

Are you an old school sales rep whose go to prospecting method is still cold calling? Are you just "on LinkedIn," but never post anything or engage your network? Do you think Twitter is just for teenagers? If you answered yes to any of these questions, I highly suggest you continue reading, and consider adding…

Globalization Via LinkedIn – My Perspective

Written By: Qamar Ali Khan My friend John White wrote an article “Globalization Via LinkedIn” a few months back. It is a simple but a magnificent article on the topic, beautifully describing how social media, particularly LinkedIn, is playing the vital role to bring people and businesses all over the world close together, making the…

Build Your Brand with Twitter

Did you know? Twitter is now up to 271 million monthly active users, and there are 500 million tweets coming out daily! Twitter has a global presence with users spread out to all corners of the globe. Twitter's mission statement: "To give everyone the power to create and share ideas and information instantly, without barriers."…