How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

How to Deal With Social Media Trolls

Are you familiar with this term? We’re seeing evidence of them everywhere on social media, which is a shame. As a verb, troll can mean “to post inflammatory or irrelevant material on an electronic forum to provoke responses; as a noun, it can mean “a person who posts such material.” But no matter what the…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

7 Influencers With Followers in the Millions Share Their Marketing Tips

Each month I consult with several companies on their social media strategy. One of the concerns they bring up is the challenge to compete with the social media presence of established brands in their industry that often have thousands if not millions of followers. Creating a marketing machine on social media to compete with bigger brands can seem nearly impossible.…