How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

7 Influencers With Followers in the Millions Share Their Marketing Tips

Each month I consult with several companies on their social media strategy. One of the concerns they bring up is the challenge to compete with the social media presence of established brands in their industry that often have thousands if not millions of followers. Creating a marketing machine on social media to compete with bigger brands can seem nearly impossible.…

6 Ways Entrepreneurs Can Use PR to Grow Their Business

PR

I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of his was before I had a personal brand. Eventually, I got tired of being the one…

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you…