We Build Memorable Brands
Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…
Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…
It seems Cyberbullies are everywhere these days It was a typical work day, I grabbed my phone to check my Twitter like I do multiple times a day every day. Only this time was different. There were hateful tweets directed at me from at least a dozen complete strangers. I couldn't understand what was happening…
Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in their strategy is often…
This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA. It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…
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We live in a very visual world. Gadgets that are visually stimulating are dominating the tech marketplace, from high definition flat screen monitors and TVs, iPads, larger screen smartphones, and now even smartwatches. Our interpretation of the world we live in and the way we take information is largely visual. Is your company doing all…