12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

The Upsides & Downsides Of Tying Your Brand To A Social Issue

social issues

I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not a common practice at all.…

How To Tell If a “Social Media Expert” Is Faking It

Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had a college senior reach out…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

Just Got Fired? Take These 8 Steps to Bounce Back Stronger Than Ever

What to do if you get fired

I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I…

How Data Savvy Marketers Get to Know Their Customers to Gain Their Loyalty

Data Savvy

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's fast-paced world -- gone are the days of shopping…

How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How To Use Your Haters As An Instrument For Growth

Growth

Throughout my career, I've been plagued by people telling me I'm not good enough. I've been rejected for more jobs than I care to remember. I've heard every excuse in the book for not being hired. Some of them were quite absurd and hard to swallow. I've had my share of toxic bosses who have tried to hold me back.…

Here’s Why Brand Loyalty is Not Totally Dead

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for seamless transitions. But most people will tell you unequivocally that brand loyalty is dead. They may not be entirely wrong -- brand…

UK Influencer Oliver Isaacs Shares How to Go Viral on Today’s Internet

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver's social media pages are well known and regularly reach millions of users every month. He has given…

The Entrepreneur’s Complete Guide to Using Twitter for Sales

Twitter Marketing

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you…