Here’s Why Brand Loyalty is Not Totally Dead

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a¬†cell phone¬†manufacturer and stick with it for years out of the need for seamless transitions. But most people will tell you unequivocally that¬†brand loyalty¬†is dead. They may not be entirely wrong — brand… Read More

UK Influencer Oliver Isaacs Shares How to Go Viral on Today’s Internet

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver’s social media pages are well known and regularly reach millions of users every month. He has given… Read More

The Entrepreneur’s Complete Guide to Using Twitter for Sales

If you use it right,¬†Twitter¬†can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use¬†Twitter effectively. They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to¬†follow them¬†and buy their product or… Read More

How to Get Rid of Bots and Fake Followers on Social Media

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your¬†posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your… Read More

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you… Read More