6 Post-Pandemic Trends That Will Change Marketing

marketing trends

It's safe to say that the post-pandemic era will bring some changes to the way companies do business, and the marketing industry is no exception.  Whether it's formulating a new approach or adopting new technologies, marketers should be aware of the implications of the pandemic. The pandemic has challenged today's marketers to become more innovative,…

Death Wish Coffee Shares the Secret Sauce Behind Creating Memes That Get Millions of Views

Death Wish Coffee

One of the great things about social media is that you can rely on it to cheer you up if you’re ever having a bad day. There are all sorts of weird and wonderful videos, animated GIFs, and memes to brighten up your mood if you’re feeling glum. When it comes to Internet memes, one…

Increase Sales With These Tips From LinkedIn’s Top 10 Business Pages

LinkedIn Company Page

LinkedIn has become the world’s leading social media platform for businesses and corporate entities. Used for networking, communication, and, most important, marketing, it’s easy to see why the site has exploded over the last few years to 655 million global users. Using it successfully is a lot trickier than seeing its potential, though. Thankfully, LinkedIn…

6 B2B Sales Tool That Will Fill Your Funnel With Hot Leads

Undoubtedly, sales are at the core of any successful business. But are you sure that the deals you are making now are as many as you could ever make? Probably not. Your funnel might have been extremely effective so far, but if you are looking at growing even further and scale your product, then there…

How to Use Instagram for Sales (The Ultimate Guide for Executives)

Instagram is one of the most popular social channels globally, but it’s also a handy platform for brands and businesses. In this guide, we’ll explore the benefits of being on Instagram for executives and CEOs for lead generation and sales.  Scrolling through photos and exploring feeds may not be the first activity that comes to…

8 Unique Content Ideas That Will Get Your Target Audience’s Attention

Content Ideas

With increased competition in the business world today, businesses are looking to generate more leads and sales through content marketing, a workable strategy that can help you quickly generate leads and grow your business. However, you need to be creative when developing the content, to set your business apart. Here are tips for creating unique…

How Marketers Can Gain a Massive Competitive Advantage Using Lead Forensics

Lead forensics

Lead Forensics is software for turbo-charged lead generation that enables you to beat the crowds and get there before your competition. It’s all about making the most out of your leads and helping to turn them into sales. It gives you the ability to transform your sales funnel and become more successful. With the ability…

Some Content Creation Insights I Developed While Riding My Bike

Content

I have been riding a bike since I was old enough to actually able reach the pedals. The beauty of it is that not only gets you from place to place, it also provides you will a lot of time to do nothing but pedal and think. Most of the insights that I develop for…

12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

The Upsides & Downsides Of Tying Your Brand To A Social Issue

social issues

I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not a common practice at all.…

How To Tell If a “Social Media Expert” Is Faking It

Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had a college senior reach out…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

Just Got Fired? Take These 8 Steps to Bounce Back Stronger Than Ever

What to do if you get fired

I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I…

How Data Savvy Marketers Get to Know Their Customers to Gain Their Loyalty

Data Savvy

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's fast-paced world -- gone are the days of shopping…

How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How To Use Your Haters As An Instrument For Growth

Growth

Throughout my career, I've been plagued by people telling me I'm not good enough. I've been rejected for more jobs than I care to remember. I've heard every excuse in the book for not being hired. Some of them were quite absurd and hard to swallow. I've had my share of toxic bosses who have tried to hold me back.…