Brands today must almost be a publisher in their own right whether they’re a small business or a major corporation. Content is the way to achieve potential customers, and there are many different ways to go about it – from blog posts and articles to ebooks, webinars, and podcasts. The […]
It’s safe to say that the post-pandemic era will bring some changes to the way companies do business, and the marketing industry is no exception. Whether it’s formulating a new approach or adopting new technologies, marketers should be aware of the implications of the pandemic. The pandemic has challenged today’s […]
With so much content being shared these days it’s become harder and harder to be visible online. If your content does not inspire your audience it will fall flat. To be seen and stand out there are some specific strategies you can use to get a leg up on your […]
One of the great things about social media is that you can rely on it to cheer you up if you’re ever having a bad day. There are all sorts of weird and wonderful videos, animated GIFs, and memes to brighten up your mood if you’re feeling glum. When it […]
With increased competition in the business world today, businesses are looking to generate more leads and sales through content marketing, a workable strategy that can help you quickly generate leads and grow your business. However, you need to be creative when developing the content, to set your business apart. Here […]
Lead Forensics is software for turbo-charged lead generation that enables you to beat the crowds and get there before your competition. It’s all about making the most out of your leads and helping to turn them into sales. It gives you the ability to transform your sales funnel and become […]
I have been riding a bike since I was old enough to actually able reach the pedals. The beauty of it is that not only gets you from place to place, it also provides you will a lot of time to do nothing but pedal and think. Most of the […]
Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I […]
Let’s face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO’s responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you’re a CMO and your company wants you to […]
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]
I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don’t know if they were […]
Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone […]
How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get […]
I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get […]
Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn’t written even a single word on the topic. Writing […]
The very first Instagram photo was taken by its founder, Kevin Systron in Mexico in 2010. I find it fitting that it was of a dog. We all know pets, especially dogs, are a big hit on Instagram. And as most things seem to go on the Internet nowadays, bra-less women are the […]
Throughout my career, I’ve been plagued by people telling me I’m not good enough. I’ve been rejected for more jobs than I care to remember. I’ve heard every excuse in the book for not being hired. Some of them were quite absurd and hard to swallow. I’ve had my share of toxic bosses who have […]
Are you familiar with this term? We’re seeing evidence of them everywhere on social media, which is a shame. As a verb, troll can mean “to post inflammatory or irrelevant material on an electronic forum to provoke responses; as a noun, it can mean “a person who posts such material.” […]
Let’s face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing […]
I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got […]
