Some Content Creation Insights I Developed While Riding My Bike

Content

I have been riding a bike since I was old enough to actually able reach the pedals. The beauty of it is that not only gets you from place to place, it also provides you will a lot of time to do nothing but pedal and think. Most of the insights that I develop for…

12 Live Streaming Video Tips to Build Your Brand and Business

Live Streaming Video

Linkedin is the last major social media platform to implement live streaming video. They are slowly rolling it out this year. I operated a photographic supply business and camera store for more than 28 years. During that time, I witnessed the dramatic evolution in imaging technology. With still imaging, I have seen all the variants…

LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

Just Got Fired? Take These 8 Steps to Bounce Back Stronger Than Ever

What to do if you get fired

I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I…

How Data Savvy Marketers Get to Know Their Customers to Gain Their Loyalty

Data Savvy

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today's fast-paced world -- gone are the days of shopping…

How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

4 Global Instagram Power Users Share Their Top Tips

Instagram

The very first Instagram photo was taken by its founder, Kevin Systron in Mexico in 2010. I find it fitting that it was of a dog. We all know pets, especially dogs, are a big hit on Instagram. And as most things seem to go on the Internet nowadays, bra-less women are the latest Instagram rage. However, Instagram…

How To Use Your Haters As An Instrument For Growth

Growth

Throughout my career, I've been plagued by people telling me I'm not good enough. I've been rejected for more jobs than I care to remember. I've heard every excuse in the book for not being hired. Some of them were quite absurd and hard to swallow. I've had my share of toxic bosses who have tried to hold me back.…

How to Deal With Social Media Trolls

Are you familiar with this term? We’re seeing evidence of them everywhere on social media, which is a shame. As a verb, troll can mean “to post inflammatory or irrelevant material on an electronic forum to provoke responses; as a noun, it can mean “a person who posts such material.” But no matter what the…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

6 Ways Entrepreneurs Can Use PR to Grow Their Business

PR

I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got tired of being the one…

National Geographic has 85-Million Instagram Followers. How to Mimic Their Success

Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users. So, Instagram is the place to start creating brand awareness for your business. Use it to…

The One Skill I Learned While Getting My MBA That Helps Me Make Money

I took what you could call the non-traditional path to getting an MBA. I waited until my late 30's and until I had two young daughters, one of which was still a baby. We weren't getting much sleep, and I was working around the clock. If that wasn't enough, I went ahead and decided to open up…

Do You Need Twitter to Get an MBA?

I remember the conversation well. It was early 2014, and I was taking a course in my MBA program called Sustainability in Business in the 21st Century. It was the first day of the course, and we were having an online discussion regarding the course requirements and assignments. One such requirement was to join LinkedIn…

Tips for Crafting Share Worthy Content

Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly fizzles out. But you felt so…

Is your blog failing? It could be because of this…

In blogging, there are many factors we cannot control. Try as we may to manipulate the "viral gods," they keep us guessing and remind us often of their illusiveness. However, like anything else there are defined strategies and best practices that can greatly improve the effectiveness of a blog. Additionally, there are behaviors and activities…

Providing Feedback is a Value-Added Skill. Don’t Hate!

One thing I have noticed along my blogger journey is that it is much easier to find typos in the posts of other's than my own. For some reason, they jump off the page at me when I read other writer's stuff. However, when I write my own posts I write in MS Word first,…