Social Marketing Roundup – 4.18.17

Here are just a few of the stories that grabbed our attention in the social marketing space last week.

Gatorade and Snap

John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Inc.com http://on.inc.com/2p22seu

Six brand lessons from the Kardashian Clan

Read Hannah Merza’s summary of how the Kardashian’s have collectively managed to win (and break?) the internet. If it’s possible to do both at the same time, of course. Read the blog back on LinkedIn http://bit.ly/2pcOUNm

Saleswhale uses AI to automate sales emails

There’s a lot of talk about chatbots to nurture prospects – but what about AI email assistants to talk to early-stage leads? Saleswhale, a Singapore-based startup, seems to have cracked that nut.  Read more about them back on Tech Crunch http://tcrn.ch/2nYVnal

Sales Trends and Breaking Through the Noise

Social selling is one of the hottest buzzwords around at the moment. But what does it mean in practice? Listen to the latest podcast episode of Selling with Social where Mario Martinez, Jr interviews Will Barron, another renowned sales podcaster, to get his take on the latest trends. http://bit.ly/2oJKbC7

It Pays to be a Social Complainer (And Responder)

According to a recent survey by UK comparison site, Gocompare.com, users who complain via social media are receiving an average £52 in gifts back. And that’s only in the East of England. Nationally, the figure drops to £32.

The benefits to the consumer are obvious, but what about to the brands paying out these gifts? Fixing complaints by offering vouchers and coupons can get expensive – especially as more consumers cotton on to the fact that they can get rewarded for airing their complaints online.

But a goodwill gesture often does just that – confers goodwill, thereby increasing customer loyalty.  So, in the long-run, most brands would argue that it is overall a cost-effective strategy for customer retention and to reduce churn. Read the full press release from GoCompare here: http://bit.ly/2oHKFb6 and let us know what you think in the comments.

Leave us your thoughts on any of this week’s stories in the comments!