Building a Web or Mobile App? DON’T Launch a Complete Product

This week’s guest post is written by our friend, Andrew Ward, Managing Director at ScorchSoft and MODL Don’t be lured into the trap of trying to launch a complete product when bringing a new web or mobile app to market. This statement may seem counter-intuitive, but let me explain. My name is Andrew Ward, and… Read More

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you… Read More

How Data Science Can Help You Sense Your Brand’s Effect on Social Media

Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn’t easy to process. Its diversity, large volume, and inherent complexity make it challenging to understand in an automated… Read More

8 Ways to Work Your Personal Brand & Stand Out Online

Today’s guest blog is from the lovely Claire Cardwell… We’ve all seen the articles about how a good a Personal Brand is vitally important these days – whether you have your own business or work for someone else, ‘people buy people,’ and you need to develop your own great personal brand. So how do you go… Read More

Social Marketing Roundup – 4.18.17

Here are just a few of the stories that grabbed our attention in the social marketing space last week. Gatorade and Snap John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Six brand lessons from the Kardashian… Read More