How I Rescued My Career from the Brink of Failure

Just four years ago that I thought my career was over. I remember the exact moment well: There I sat in my drab, mundane-looking cubicle, which sat in the middle of a rather large call center. Most days I could drown out the noise. However, on that day, the sound of what seemed like 1,000… Read More

Before Passing Judgement, Try Understanding the Whole Story

It seems that people these days are a little too quick to¬†pass judgment¬†on others. Just last week, I got accused of being a racist on¬†Twitter. It was based on one wrong interpretation of one single tweet I sent. Two guys started to chastise me and label me based on one tweet. They didn’t take the… Read More

7 Influencers With Followers in the Millions Share Their Marketing Tips

Each month I consult with several companies on their¬†social media strategy. One of the concerns they bring up is the challenge to compete with the social media presence of established brands in their industry that often have thousands if not millions of followers. Creating a¬†marketing machine¬†on social media to¬†compete with bigger brands¬†can seem nearly impossible.… Read More

Here’s Why Brand Loyalty is Not Totally Dead

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a¬†cell phone¬†manufacturer and stick with it for years out of the need for seamless transitions. But most people will tell you unequivocally that¬†brand loyalty¬†is dead. They may not be entirely wrong — brand… Read More

How Generation Z is Creating a Youth Movement on LinkedIn

LinkedIn rolled out¬†the red carpet for¬†Millennials¬†years ago, only to have them largely stay away from the business- and career-focused¬†social media platform¬†in favor of other sites that have the “fun factor.” It’s no secret that LinkedIn’s core active user base is dominated by¬†Gen X¬†and Baby Boomers. However, LinkedIn may¬†finally be attracting a younger user base, and… Read More

UK Influencer Oliver Isaacs Shares How to Go Viral on Today’s Internet

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver’s social media pages are well known and regularly reach millions of users every month. He has given… Read More

The Entrepreneur’s Complete Guide to Using Twitter for Sales

If you use it right,¬†Twitter¬†can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use¬†Twitter effectively. They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to¬†follow them¬†and buy their product or… Read More

How a Seedy Denny’s and a Recovering Meth Addict Helped Me Get an MBA

I waited until my late 30’s to get an¬†MBA. By then, I had a full-time stressful corporate job and a wife and kids to support. Luckily, there are online courses that allow you to pursue a degree while managing the many curve balls a¬†busy life¬†with kids throws at you. For me, the hardest part of… Read More

How to Get Rid of Bots and Fake Followers on Social Media

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your¬†posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your… Read More