Learn From The Influencer That Gets 25-Million Impressions Per Day

Influencer marketing¬†has captured the hearts and minds of¬†entrepreneurs¬†all over the world. The realization that we can use other people’s platforms to build our business has quickly become a¬†go-to strategy¬†for most small, medium, and large businesses of all kinds. You may be wondering what can change in influencer marketing which will affect your business even more… Read More

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right,¬†Twitter¬†can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use¬†Twitter effectively. They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to¬†follow them¬†and buy their product or… Read More

How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising

We’ve all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials.¬†Celebrity spokespeople¬†are as old as celebrities themselves. Even back in the 1700’s, the royal family was hyping Wedgwood china. As¬†marketing¬†and¬†advertising¬†evolved, many companies started making up or even co-opting characters to sell… Read More

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend,¬†Anne Thornley-Brown, MBA.¬† It’s no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and… Read More

How to Growth Hack LinkedIn without Paying for Premium

Tired of consistently low-status update views across LinkedIn, I devised a plan of attack and ran a li’l experiment last week. As a social marketer, it’s my job to look for new and better ways to growth hack online – maximising UNPAID visibility and engagement for me and my clients.If you’re not familiar with the… Read More

Building a Web or Mobile App? DON’T Launch a Complete Product

This week’s guest post is written by our friend, Andrew Ward, Managing Director at ScorchSoft and MODL Don’t be lured into the trap of trying to launch a complete product when bringing a new web or mobile app to market. This statement may seem counter-intuitive, but let me explain. My name is Andrew Ward, and… Read More

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you… Read More

How Data Science Can Help You Sense Your Brand’s Effect on Social Media

Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of FoxyDataScience.com The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn’t easy to process. Its diversity, large volume, and inherent complexity make it challenging to understand in an automated… Read More