Employee Advocacy is the Key to Content Marketing

Many companies have a content marketing strategy in place. The success of the program rides on several important aspects. The one constant is that the quality of the content must be high. However, high quality by itself does not guarantee success. Every month I talk to a handful of businesses about their social media marketing…

Increase Trade Show ROI With LinkedIn

By: Doug Ales (@DougAlesUSA) After attending a recent conference, I asked a colleague, So, what did you think of the event? “Awesome!” was their reply. Then I asked: What are your follow-up action items? Who did you meet that can help you achieve your goals? Who do the people you met know that you need…

Do You Need Twitter to Get an MBA?

I remember the conversation well. It was early 2014, and I was taking a course in my MBA program called Sustainability in Business in the 21st Century. It was the first day of the course, and we were having an online discussion regarding the course requirements and assignments. One such requirement was to join LinkedIn…

Tips for Crafting Share Worthy Content

Written By: Chase Baker There you are… almost ready to click “Post.” You’re a little giddy because you just know this post is going to roll in the “likes.” You’ve cleverly drummed up the perfect balance of allure and wit. Click. ………. *silence* Nope — nothing. Your post never gains any traction and quickly fizzles out. But you felt so…

The One Feature Instagramers Have Been Waiting for Forever is Coming Soon

If you are a social media manager or an avid Instagram user with more than one account (say one for personal and one for business) you have been waiting patiently for Instagram to enable users to be able to manage multiple accounts at once. Currently, users must login and logout each time they switch between…

John Legere is T-Mobile’s CTO (Chief Twitter Officer)

By: John White (@juanblanco76) Updated 12/4/15: T-Mobile places first place in Consumer reports for nation's top wireless carrier for the first time ever. Read the story here. Many CEO’s sit behind the company brand in the background preferring to remain almost anonymous. T-mobile’s John Legere has embraced the opposite approach. He is a CEO that has…

4 Ways To Make Sure Your LinkedIn Profile Picture Reflects Your Brand

Written By: Marietta Gentles Crawford, CPRW (@Maribrands4You) If a picture says a thousand words, does your LinkedIn profile picture speak volumes or is it whispering "help me!"? You know by now that it's important to be on LinkedIn. You may have even added a picture after reluctantly not wanting to be identified. But is your picture an…

Think Resume Design, Think Twitter Style, See This

Written By: Karthik Rajan (@KarthikRajan) In late 2006, when I first heard about Twitter, I was enamored with the simplicity of the idea of  public text message with 140 characters or less. The world agreed. The tweets caught on like wildfire. In this day and age of social media, circa 2015, resumes are still around – people still ask…

I Accepted You on LinkedIn And Then….

Written By: Trent Selbrede I looked at my feed. UGH You immediately spammed me thinking I needed your product/service (I don't). The form letter was ful uf tpyos. The ALL CAPS told me it was an important message. I better check it out! You immediately asked me to hire you, do your Visa paperwork, and fly…

My Conversation With LinkedIn Mega Influencer: Viveka von Rosen

Earlier this year, I was fortunate to have a sit down with LinkedIn expert and Forbes Top 10 most influential on social media, Viveka von Rosen. Viveka travels the world as a keynote speaker training executives on how to best use LinkedIn for business. She also contributes to the Social Media Examiner and is the…

Marketing Trends with Benefits

Written By: Chase Baker “I don’t understand this odd dress debate and I feel like it’s a trick somehow. I’m confused and scared. PS it’s OBVIOUSLY BLUE AND BLACK.” The above tweet, from Ms. T-Swift herself, epitomizes the social discourse that took place after a photo of an ambiguously colored dress was uploaded to the Internet.…

The Future of Marketing is the Relationship Between Being Data-Savvy and Digital-Savvy

Marketers are constantly studying trends and looking towards the future in hopes of finding that next big thing. In today's digital age, marketing has become more personalized. Social media has enabled marketers to engage instantaneously with customers and get feedback in real time. We've seen marketing become mobilized with the wide adoption of smartphones, tablets,…

Is your blog failing? It could be because of this…

In blogging, there are many factors we cannot control. Try as we may to manipulate the "viral gods," they keep us guessing and remind us often of their illusiveness. However, like anything else there are defined strategies and best practices that can greatly improve the effectiveness of a blog. Additionally, there are behaviors and activities…

Social Analytics: Turning Data Into Design

Written By: Chase Baker Last month, I wrote about the basics of social analytics. That post was a mere starter kit for taking a step toward a more comprehensive system of quantifying the relationships, influence, and engagement of your organization. This month, I’ll walk you down the path of the next step: turning data into design.…

24 Hour Rule – Don’t Send That Message or Post That Comment

Written By: Sarah Elkins Your hours are 8 to 5. Your lunch time is between 11 & 1. I don't want to have this conversation again. She followed up with an email stating four arbitrary rules, similar to this one. My son's elementary school concert was at 2:00 so I thought I'd skip lunch, go…

Social (In)Equality: The Terrible Way We Treat Others Online

Written By: Spencer Hamilton *Caution, there is some language in this post that may not be suitable for everyone. They are real, 100% accurate messages and quotes from contributers to this article. “Baby sugar candy, you would do the world a favor by changing your profile pic to one of you topless. If you want…

Unsure How to Measure Your Company’s Social Influence? Start Here!

Written By: Chase Baker So you’ve been tasked with quantifying the relationships, influence, and engagement of your organization but don’t know where to begin. Here’s a social media analytics starter kit to get you started. Don’t believe the notion that you will struggle with analytics reports because “journalists don’t do math.” A stats report is…

Providing Feedback is a Value-Added Skill. Don’t Hate!

One thing I have noticed along my blogger journey is that it is much easier to find typos in the posts of other's than my own. For some reason, they jump off the page at me when I read other writer's stuff. However, when I write my own posts I write in MS Word first,…