LinkedIn Says Your CMO Needs to Know About These 5 Marketing Trends

Marketing trends 2019

Let's face it, CMOs have an enormous amount on their plates. With marketing becoming more complex. It seems that a CMO's responsibilities are growing nearly every day. Keeping pace with technology and rapidly changing trends can be overwhelming at times. Even more so if you're a CMO and your company wants you to sell more with a smaller budget.…

13 Expert Tips to Help You Massively Scale Up Your Instagram Following

Instagram

Instagram is always changing the way it operates. Getting engagement on the platform can be challenging when they make unannounced tweaks to their algorithm. They change their algorithm to prevent people from developing "hacks" that can make someone appear more popular by inflating their numbers. To prevent your engagement from dropping when Instagram changes their…

This Is How Entrepreneurs Can Dominate The Clock (But Most Don’t)

In today's market, entrepreneurs and business owners get flooded with a massive workload. Truth be told, I personally work in excess of sixty hours a week. So, unless you implement a tactical approach, things can go haywire in the blink of an eye. Time management skills are a crucial aspect of entrepreneurship. Everyone gets the same 24…

Just Got Fired? Take These 8 Steps to Bounce Back Stronger Than Ever

What to do if you get fired

I was humiliated. I had just been fired. I said goodbye to my boss and team. Then, I had to do the walk of shame right past all the rest of my 150 or so coworkers as HR walked me out of the office. I honestly don't know if they were all whispering and gossiping as I…

Here’s Why Brand Loyalty is Not Totally Dead

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for seamless transitions. But most people will tell you unequivocally that brand loyalty is dead. They may not be entirely wrong -- brand…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

Learn From the Influencer Who Gets 25-Million Impressions a Day

Influencer marketing has captured the hearts and minds of entrepreneurs all over the world. The realization that we can use other people's platforms to build our business has quickly become a go-to strategy for most small, medium, and large businesses of all kinds. You may be wondering what can change in influencer marketing which will affect your business even more…

How This Teen Used an Entrepreneurial Mindset to Grow His Family Business to $300-Million

I've enjoyed speaking to several of Gen Z's rising star entrepreneurs for my column. These young and ambitious entrepreneurs are leading the way for an entirely new generation that seems to have a strong interest in entrepreneurship. When I heard about Anton Klingspor, I was excited to meet him. He's created exponential growth in his family's business that is in…

Teenager Shares How He Caught the Eye of a Hollywood Producer Using YouTube

In 2005, when YouTube first launched, TV producers and businesses may not have had a second thought about it. Now, YouTube is where more people go for entertainment. With over 1.5 billion monthly active users, there is something for everyone to watch. The fact that it is free to anyone to view videos makes YouTube more attractive than…

How This Completely Unknown Company Leveraged Social to Get Millions of Views from CNN & Tech Insider

Travelmate Robotics went from being a little-known company to an Internet sensation and recognized brand over the course of a few weeks. From being shared on Business Insider, CNN, Now This, Tech Insider, and other major platforms, Travelmate received the PR push hardly anyone gets. Business Insider's share on Facebook alone generated 37-million views. The question now is...how did they do it? While no one can…

How to Break Through the Noise on Instagram

These days there's not a company out there that does not want to have a massive presence on social media. Instagram is a site that brands can no longer afford to overlook. There is no other platform that enables brands to tell a visual story quite like Instagram. Last month, Instagram announced they now have…

YouTube Released Their Top 10 Videos. Here’s What Marketers Can Learn From Them.

YouTube is up to 30 million daily site visitors. People flock to it each day looking for the top trending video to share with friends, family, and followers. Data shows that younger generations prefer online videos to traditional television, making future subscriber growth on the platform seem like a sure bet. With 2017 coming to a close, YouTube recently released its…

Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

Social Media Marketing plans for entrepreneurs and startups

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I've personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to open doors to many opportunities. In 2017, we finally began to see an integration of powerful sales tools between Microsoft and LinkedIn.…

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the biggest splash wasn't with his athletic prowess but with his fashion statement. When a photo of his jet-black LeBron 15 Nike shoes emblazoned with the word "EQUALITY" in gold letters hit social media, his influencer…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

Should You Connect to Strangers on LinkedIn?

If you're on LinkedIn, you've received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my co-workers, my clients, and a few people I…

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…