How to Break Through the Noise on Instagram

These days there's not a company out there that does not want to have a massive presence on social media. Instagram is a site that brands can no longer afford to overlook. There is no other platform that enables brands to tell a visual story quite like Instagram. Last month, Instagram announced they now have…

Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I've personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to open doors to many opportunities. In 2017, we finally began to see an integration of powerful sales tools between Microsoft and LinkedIn.…

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the biggest splash wasn't with his athletic prowess but with his fashion statement. When a photo of his jet-black LeBron 15 Nike shoes emblazoned with the word "EQUALITY" in gold letters hit social media, his influencer…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you…

How Data Science Can Help You Sense Your Brand’s Effect on Social Media

Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of FoxyDataScience.com The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn't easy to process. Its diversity, large volume, and inherent complexity make it challenging to understand in an automated…

8 Ways to Work Your Personal Brand & Stand Out Online

Today's guest blog is from the lovely Claire Cardwell... We've all seen the articles about how a good a Personal Brand is vitally important these days - whether you have your own business or work for someone else, 'people buy people,' and you need to develop your own great personal brand. So how do you go…

How These 3 Top CEO’s Use Social Media To Build Their Brand

When it comes to social media most top executives in companies prefer to remain in the background. In fact, a study from CEO.com showed that 61% of CEOs in the Fortune 500 still have no presence on social media. Of the ones that have a presence most of them only have a LinkedIn account which they use…