LinkedIn’s Videos Just Got Way More Animated (Here’s what it means to marketers)

LinkedIn's new video feature and how it will impact marketers in 2019.

The year 2018 has been the year of video for LinkedIn. The business social network finally caught up to the video-first trend at all the other major social networks. While they still don’t have a live video feature, LinkedIn has rolled out an impressive suite of features for individuals and brands to market themselves throughout…

The Entrepreneur’s Complete Guide to Using LinkedIn for Sales

LinkedIn for entrepreneurs

Every day I talk to entrepreneurs who are struggling to use LinkedIn to promote themselves and their business. Their profiles look like their resume and the focus is on their past instead of the value their business provides to clients. They are unsure of what type of content to share or how to find prospects…

Learn From the Influencer Who Gets 25-Million Impressions a Day

Influencer marketing has captured the hearts and minds of entrepreneurs all over the world. The realization that we can use other people's platforms to build our business has quickly become a go-to strategy for most small, medium, and large businesses of all kinds. You may be wondering what can change in influencer marketing which will affect your business even more…

6 Ways Entrepreneurs Can Use PR to Grow Their Business

PR

I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got tired of being the one…

How to Break Through the Noise on Instagram

These days there's not a company out there that does not want to have a massive presence on social media. Instagram is a site that brands can no longer afford to overlook. There is no other platform that enables brands to tell a visual story quite like Instagram. Last month, Instagram announced they now have…

Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

Social Media Marketing plans for entrepreneurs and startups

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I've personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to open doors to many opportunities. In 2017, we finally began to see an integration of powerful sales tools between Microsoft and LinkedIn.…

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the biggest splash wasn't with his athletic prowess but with his fashion statement. When a photo of his jet-black LeBron 15 Nike shoes emblazoned with the word "EQUALITY" in gold letters hit social media, his influencer…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you…

How Data Science Can Help You Sense Your Brand’s Effect on Social Media

Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of FoxyDataScience.com The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn't easy to process. Its diversity, large volume, and inherent complexity make it challenging to understand in an automated…

5 Places to Start Your Writing Side Hustle

If you follow John White, you'll know that he didn't start off as a writer. Instead, John was able to turn his side hustle into a full-time gig. He was working as a salesman when he first started publishing on LinkedIn. After just one viral post, John started to receive requests for his rate card.…

8 Ways to Work Your Personal Brand & Stand Out Online

Today's guest blog is from the lovely Claire Cardwell... We've all seen the articles about how a good a Personal Brand is vitally important these days - whether you have your own business or work for someone else, 'people buy people,' and you need to develop your own great personal brand. So how do you go…

How These 3 Top CEO’s Use Social Media To Build Their Brand

When it comes to social media most top executives in companies prefer to remain in the background. In fact, a study from CEO.com showed that 61% of CEOs in the Fortune 500 still have no presence on social media. Of the ones that have a presence most of them only have a LinkedIn account which they use…