Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

When it comes¬†building a sales funnel, there has never been a better¬†platform than LinkedIn. I’ve personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to¬†open¬†doors to many opportunities. In 2017, we finally began to see an integration of powerful sales tools between Microsoft and¬†LinkedIn.… Read More

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for¬†LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the¬†biggest splash¬†wasn’t with his athletic prowess but with his¬†fashion statement. When a¬†photo of his jet-black LeBron 15 Nike shoes¬†emblazoned with the word “EQUALITY” in gold letters hit social media, his influencer… Read More

How to Cleanse Your Social Media Followers of Bots and Fake Accounts

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, it can hurt the distribution of your¬†posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your followers will… Read More

How to Write Posts That Actually Get Read and Shared

I had a call the other day with an¬†entrepreneur¬†who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He’s investing a ton of time and effort into creating posts, but they are not getting any¬†engagement. In fact, hardly anyone is even reading them at all.… Read More

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right,¬†Twitter¬†can be a massive lead generation tool for your business. The problem is, many don’t take the time to learn how to use¬†Twitter effectively. They open an account, put out some tweets, and then wonder why there aren’t thousands of people flooding to their account to¬†follow them¬†and buy their product or… Read More

Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend,¬†Anne Thornley-Brown, MBA.¬† It’s no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and… Read More

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you… Read More

How Data Science Can Help You Sense Your Brand’s Effect on Social Media

Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn’t easy to process. Its diversity, large volume, and inherent complexity make it challenging to understand in an automated… Read More