When it comes to marketing your brand, there are many different concepts and philosophies that you can follow in order to increase your chances of success and drive more sales. Some companies will place a heavy emphasis on social media, while others may focus on traditional approaches such as television, flyers, and newspaper advertisements. At…
There is no doubt that you can use more than one route when it comes to getting more sales. However, if you’re like a lot of companies, you are seeing lower returns on your Facebook ads, organic traffic to your website is down, and your email campaigns are not seeing the gains they used to.…
I get asked all the time, "How can I get into Forbes?" As an entrepreneur, one of the most essential things you need is coverage and exposure. It's one way to really get your story out there and create brand awareness. Sure, there are quite a number of platforms out there ranging from social media to…
It was Saturday morning. I was having my first cup of coffee of the day and checking the notifications on my phone. When to my absolute surprise I had a Twitter DM from Dez Bryant. (As in the former All-Pro Dallas Cowboys wide receiver and megastar). He wanted me to come to Dallas immediately to chat at…
Getting your article accepted by an editor at a major publication is not easy. However, if you are strategic with your approach your chances of getting published are greatly improved.
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…
Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…
I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got tired of being the one…
