How Generation Z is Creating a Youth Movement on LinkedIn

LinkedIn rolled out the red carpet for Millennials years ago, only to have them largely stay away from the business- and career-focused social media platform in favor of other sites that have the “fun factor.” It’s no secret that LinkedIn’s core active user base is dominated by Gen X and Baby Boomers. However, LinkedIn may finally be attracting a younger user base, and… Read More

LinkedIn’s Videos Just Got Way More Animated (Here’s what it means to marketers)

The year 2018 has been the year of video for LinkedIn. The business social network finally caught up to the video-first trend at all the other major social networks. While they still don’t have a live video feature, LinkedIn has rolled out an impressive suite of features for individuals and brands to market themselves throughout… Read More

The Entrepreneur’s Complete Guide to Using LinkedIn for Sales

Every day I talk to entrepreneurs who are struggling to use LinkedIn to promote themselves and their business. Their profiles look like their resume and the focus is on their past instead of the value their business provides to clients. They are unsure of what type of content to share or how to find prospects… Read More