Public relations (PR) is often seen as a long-term investment that builds a company’s brand and reputation over time. By understanding the ROI in PR, CEOs can make informed decisions about allocating resources and maximizing their investment. When building your brand, PR can help establish your CEO as a thought […]
Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce your value as an organizational leader. The process will then unlock new possibilities for professional development. Whether you seek to progress your career or turn around […]
I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the essential things you need is coverage and exposure. It’s one way to get your story out there and create brand awareness. Sure, there are several platforms, ranging from social media to mainstream […]
OK, I admit it: Before my call with Marcus Lemonis, I was nervous, and despite having interviewed the likes of Mark Cuban and Dez Bryant in the past, I was star-struck. Luckily, that lasted less than a minute into our conversation. My first impression of Marcus was, “Here’s a guy I can relate to!” […]
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]
A report from CEO.com showed that a whopping 61% of CEO’s have no presence at all on social media.
I’d like to share an exchange I had over email with a reader who responded to my recent article on Inc. about personal branding.