Measuring ROI in PR: A Data Driven Guide to Tracking Your Investment


Public relations (PR) is often seen as a long-term investment that builds a company’s brand and reputation over time. By understanding the ROI in PR, CEOs can make informed decisions about allocating resources and maximizing their investment. When building your brand, PR can help establish your CEO as a thought […]

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21 Clever Marketing Campaigns From the World’s Top Brands

It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers, today’s campaigns are incredibly innovative and impactful in their vast majority. Prosperous ad campaigns hold the power to stir up emotions and dwell in our […]

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How to Become a Micro-Influencer and Get Paid By Brands

One of the most received questions I read is how to become a micro-influencer and begin earning money. Since micro-influencer marketing is relatively new, it’s a great question. However, there is no clear-cut road map of how to start. Though, the expectation of influencer marketing will grow to approximately $16.4B […]

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Executive Personal Branding: The Ultimate Guide for Success

Executive Personal Branding is an important marketing tactic in 2022

Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce your value as an organizational leader. The process will then unlock new possibilities for professional development. Whether you seek to progress your career or turn around […]

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35 LinkedIn Sales Tips for Entrepreneurs

Use these LinkedIn sales tips to grow your business!

Use these LinkedIn sales tips to increase your leads by 50% Every day I talk to entrepreneurs who are struggling to use LinkedIn to promote themselves and their business. Their profiles look like their resume and the focus is on their past instead of the value their business provides to […]

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How to Get Featured in Forbes (2023 Edition)

Featured in forbes

I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the essential things you need is coverage and exposure. It’s one way to get your story out there and create brand awareness. Sure, there are several platforms, ranging from social media to mainstream […]

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Grow Your Business With Guest Podcast Appearances

Guest Podcast

A confident and passionate voice, one which can easily educate the masses on any topic with ease while still maintaining a level of entertainment for those listening in! Appearing as a guest on podcasts might be just what you need to reach your target audience, increase SEO rankings, and build […]

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The Top 7 Trends in Influencer Marketing in 2022

Instagram for Authors

In a 2021 survey by Linquia, 68% of US marketers said they were planning to use Tiktok, and 93% said they were planning to use Instagram for influencer marketing. The pandemic has played a significant role in changing the social media marketing landscape– moving from traditional to digital to now […]

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5 Highly Successful Entrepreneurs Share How They Use LinkedIn to Grow Their Business

LinkedIn for entrepreneurs

As an entrepreneur, you must look at ways of improving and enhancing your business as much as you can. Every decision you make should revolve around growing the brand and trying to take things to the next level. This platform is something that you need to look at as a […]

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NFL Star Dez Bryant Shares How His Humble Beginnings Fuels His Success

Dez Bryant

It was Saturday morning. I was having my first cup of coffee of the day and checking the notifications on my phone. When to my absolute surprise I had a Twitter DM from Dez Bryant. (As in the former All-Pro Dallas Cowboys wide receiver and megastar). He wanted me to come to […]

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Find Out What Your Car Says About Your Personal Brand

Cars and personal brand

When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don’t […]

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How To Tell If a “Social Media Expert” Is Faking It

Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had […]

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The NBA Championship is More Than Just Hoops. (It’s Marketing, Sales, and Jobs)

NBA Hoops

If you think the NBA Championship is just another bunch of basketball games, think again. Now you may be asking yourself what basketball has to with marketing and sales? Or maybe you’re not, because you have the necessary business acumen to get that this isn’t just business, or even just […]

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8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]

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How Data Savvy Marketers Get to Know Their Customers to Gain Their Loyalty

Data Savvy

Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone […]

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How to Model Your Startup After the Most Successful Companies of Our Generation

Current attitudes aren’t too kind towards the old American way of doing business. In recent strategies, companies have been more involved with taking actionable approaches to the outward functions of their business and not so much the inward audits of how their company works. If you’re looking to create a brand […]

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