Public relations (PR) is often seen as a long-term investment that builds a company’s brand and reputation over time. By understanding the ROI in PR, CEOs can make informed decisions about allocating resources and maximizing their investment. When building your brand, PR can help establish your CEO as a thought […]
It was not easy picking the most clever marketing campaigns to highlight. However, with an increasing number of emerging channels and technologies in the hands of marketers, today’s campaigns are incredibly innovative and impactful in their vast majority. Prosperous ad campaigns hold the power to stir up emotions and dwell in our […]
One of the most received questions I read is how to become a micro-influencer and begin earning money. Since micro-influencer marketing is relatively new, it’s a great question. However, there is no clear-cut road map of how to start. Though, the expectation of influencer marketing will grow to approximately $16.4B […]
Executive personal branding is crucial for professional networking and becoming a thought leader. By establishing your own solid professional executive brand, you will enforce your value as an organizational leader. The process will then unlock new possibilities for professional development. Whether you seek to progress your career or turn around […]
Use these LinkedIn sales tips to increase your leads by 50% Every day I talk to entrepreneurs who are struggling to use LinkedIn to promote themselves and their business. Their profiles look like their resume and the focus is on their past instead of the value their business provides to […]
I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the essential things you need is coverage and exposure. It’s one way to get your story out there and create brand awareness. Sure, there are several platforms, ranging from social media to mainstream […]
A confident and passionate voice, one which can easily educate the masses on any topic with ease while still maintaining a level of entertainment for those listening in! Appearing as a guest on podcasts might be just what you need to reach your target audience, increase SEO rankings, and build […]
In a 2021 survey by Linquia, 68% of US marketers said they were planning to use Tiktok, and 93% said they were planning to use Instagram for influencer marketing. The pandemic has played a significant role in changing the social media marketing landscape– moving from traditional to digital to now […]
As an entrepreneur, you must look at ways of improving and enhancing your business as much as you can. Every decision you make should revolve around growing the brand and trying to take things to the next level. This platform is something that you need to look at as a […]
These five tips can definitely take you to the next level! All you have to do is plan, be open to new ideas, and close-minded when necessary. Lastly, don’t give out all your secret sauces!
It was Saturday morning. I was having my first cup of coffee of the day and checking the notifications on my phone. When to my absolute surprise I had a Twitter DM from Dez Bryant. (As in the former All-Pro Dallas Cowboys wide receiver and megastar). He wanted me to come to […]
I’ve spent a good portion of my career in B2B tech sales and business development. I believe my background in sales and lead generation has made me a better marketer and entrepreneur today. Throughout my years in B2B, I’ve seen both highly successful sales teams and ones that are failing. For this post, I’ve […]
Getting your article accepted by an editor at a major publication is not easy. However, if you are strategic with your approach your chances of getting published are greatly improved.
When you see a big brown delivery truck you automatically think UPS. When you see a pink Cadillac you automatically think Mary Kay. Some business vehicles have been around for so long they become part of the cultural background and branding, immediately recognizable icons of decades-old businesses. However, startups don’t […]
I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not […]
Social media arose quickly as a prominent way for businesses to showcase their brand. Anytime, a product or service enters into the marketplace quickly there are opportunists that move into the space and become largely self-proclaimed experts. Hence, the rise of the social media expert. Just last week I had […]
If you think the NBA Championship is just another bunch of basketball games, think again. Now you may be asking yourself what basketball has to with marketing and sales? Or maybe you’re not, because you have the necessary business acumen to get that this isn’t just business, or even just […]
If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the […]
Brand loyalty is evolving, and the emphasis is squarely on the consumers rather than the brands these days. Customers expect you to know them better than they know themselves and to treat them like the unique individuals they are. But this can be harder than it seems in today’s fast-paced world — gone […]
Current attitudes aren’t too kind towards the old American way of doing business. In recent strategies, companies have been more involved with taking actionable approaches to the outward functions of their business and not so much the inward audits of how their company works. If you’re looking to create a brand […]
