What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

How Georgia Tweeted Away Their Chance to Win the Sugar Bowl

Georgia Bulldogs

No. 14 Texas beat No. 6 Georgia 28-21 last night in the Allstate Sugar Bowl delivering a big upset to the Bulldogs who were a 12 1/2 point favorite. Despite their claims of being ready for the game, Georgia delivered a sloppy performance until the end with their comeback attempt falling short. The players' Twitter…

How I Bypassed Traditional Methods and Got Hired Using Social Media (Twice)

Social Media

Life as a military spouse is rewarding and challenging. Unemployment and underemployment are faced by many. Applying online for a job and waiting to be contacted doesn't work. I used social media to establish my personal brand, bypass job applications, get noticed and hired twice. I have a Chemistry degree. I worked for several years…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

Start off 2019 Free of Trolls and Cyberbullies Using These Insider Tips

Cyberbullying

It seems Cyberbullies are everywhere these days It was a typical work day, I grabbed my phone to check my Twitter like I do multiple times a day every day. Only this time was different. There were hateful tweets directed at me from at least a dozen complete strangers. I couldn't understand what was happening…

How I Rescued My Career from the Brink of Failure

Just four years ago that I thought my career was over. I remember the exact moment well: There I sat in my drab, mundane-looking cubicle, which sat in the middle of a rather large call center. Most days I could drown out the noise. However, on that day, the sound of what seemed like 1,000…

Before Passing Judgement, Try Understanding the Whole Story

Social marketing solutions

It seems that people these days are a little too quick to pass judgment on others. Just last week, I got accused of being a racist on Twitter. It was based on one wrong interpretation of one single tweet I sent. Two guys started to chastise me and label me based on one tweet. They didn't take the…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

How to Break Through the Noise on Instagram

These days there's not a company out there that does not want to have a massive presence on social media. Instagram is a site that brands can no longer afford to overlook. There is no other platform that enables brands to tell a visual story quite like Instagram. Last month, Instagram announced they now have…

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the biggest splash wasn't with his athletic prowess but with his fashion statement. When a photo of his jet-black LeBron 15 Nike shoes emblazoned with the word "EQUALITY" in gold letters hit social media, his influencer…

How to Write Posts That Actually Get Read and Shared

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Building a Web or Mobile App? DON’T Launch a Complete Product

This week's guest post is written by our friend, Andrew Ward, Managing Director at ScorchSoft and MODL Don't be lured into the trap of trying to launch a complete product when bringing a new web or mobile app to market. This statement may seem counter-intuitive, but let me explain. My name is Andrew Ward, and…