The Upsides & Downsides Of Tying Your Brand To A Social Issue

social issues

I saw this post a few weeks ago and dragged it onto my desktop. I have been thinking about it on and off since then and really can’t decide where I stand on this issue. Back in the day when I was in the ad agency business, this was not a common practice at all.…

The NBA Championship is More Than Just Hoops. (It’s Marketing, Sales, and Jobs)

NBA Hoops

If you think the NBA Championship is just another bunch of basketball games, think again. Now you may be asking yourself what basketball has to with marketing and sales? Or maybe you’re not, because you have the necessary business acumen to get that this isn’t just business, or even just big business…but major league huge…

8 Reasons How a Powerful Personal Brand Will Make You Successful

If you do not have a powerful and visible personal brand you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to…

How to Know When It’s Time to Fire a Toxic Client

When to fire a client

Last Friday, I briefly hated my job again. I was brought back to a dark place I hadn't been in my career for a long time. I had what was by far my most awkward business meeting in years. During the session, I started feeling anxious, my blood pressure rose sky high, and I began to have flashbacks to…

How Gen Z Entrepreneurs are Crushing the Barriers to Entry

Gen Z

You can learn a lot of things by flipping burgers that you aren't going to learn anywhere else in the world. It's a great exercise in patience, and you'll learn the nuts and bolts of food safety that your parents don't teach you at home. But there's a growing trend among Gen Zers to skip these early life…

How to Write Content That Converts Likes on Social Media Into Sales

Content Marketing

How do we make more sales? Companies around the world ask themselves this most basic yet fundamental question almost every day. Consumers are greater informed, and they have more choices on how to spend their money than ever. Getting them to buy your product or service takes some serious skill. To get them to buy, you need to…

10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

How Georgia Tweeted Away Their Chance to Win the Sugar Bowl

Georgia Bulldogs

No. 14 Texas beat No. 6 Georgia 28-21 last night in the Allstate Sugar Bowl delivering a big upset to the Bulldogs who were a 12 1/2 point favorite. Despite their claims of being ready for the game, Georgia delivered a sloppy performance until the end with their comeback attempt falling short. The players' Twitter…

How I Bypassed Traditional Methods and Got Hired Using Social Media (Twice)

Social Media

Life as a military spouse is rewarding and challenging. Unemployment and underemployment are faced by many. Applying online for a job and waiting to be contacted doesn't work. I used social media to establish my personal brand, bypass job applications, get noticed and hired twice. I have a Chemistry degree. I worked for several years…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

Start off 2019 Free of Trolls and Cyberbullies Using These Insider Tips

Cyberbullying

It seems Cyberbullies are everywhere these days It was a typical work day, I grabbed my phone to check my Twitter like I do multiple times a day every day. Only this time was different. There were hateful tweets directed at me from at least a dozen complete strangers. I couldn't understand what was happening…

How I Rescued My Career from the Brink of Failure

Just four years ago that I thought my career was over. I remember the exact moment well: There I sat in my drab, mundane-looking cubicle, which sat in the middle of a rather large call center. Most days I could drown out the noise. However, on that day, the sound of what seemed like 1,000…

Before Passing Judgement, Try Understanding the Whole Story

Social marketing solutions

It seems that people these days are a little too quick to pass judgment on others. Just last week, I got accused of being a racist on Twitter. It was based on one wrong interpretation of one single tweet I sent. Two guys started to chastise me and label me based on one tweet. They didn't take the…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…