This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA. It’s no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what […]
This week’s guest post is written by our friend, Andrew Ward, Managing Director at ScorchSoft and MODL Don’t be lured into the trap of trying to launch a complete product when bringing a new web or mobile app to market. This statement may seem counter-intuitive, but let me explain. My […]
All writers will know the beauty and curse of a deadline. It’s the thing we sometimes need to light a fire under our ass and get to writing (instead of endless days of procrastination and self-doubt). So, when I saw I had only three weeks left to enter this years’ […]
One of the best things about social media for me is the ability to connect with like-minded people from all over the galaxy. I’ve been independent, i.e. not had a desk job, on and off for nine years now – with a few spurts of full-time employment and time off […]
Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing […]
Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of FoxyDataScience.com The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn’t easy to process. Its diversity, large volume, and inherent complexity make it challenging […]
If you follow John White, you’ll know that he didn’t start off as a writer. Instead, John was able to turn his side hustle into a full-time gig. He was working as a salesman when he first started publishing on LinkedIn. After just one viral post, John started to receive […]
Today’s guest blog is from the lovely Claire Cardwell… We’ve all seen the articles about how a good a Personal Brand is vitally important these days – whether you have your own business or work for someone else, ‘people buy people,’ and you need to develop your own great personal brand. […]
Here are just a few of the stories that grabbed our attention in the social marketing space last week. Gatorade and Snap John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Inc.com http://on.inc.com/2p22seu Six […]
You know that good content marketing works, but you still have to keep proving it time and time again to your boss / client / [enter your persistent asker of proof here]. For many of us this then lands us in ExHell; a repetitive battle generating monthly reports in Excel […]
Monday, April 10, 2017, Fort Collins, CO. Sandra Smith joins Social Marketing Solutions, LLC (SMS) as editor. SMS is a social media marketing agency founded by John White, named a top 5 most influential CMO by Richtopia, entrepreneur, and columnist at Inc.com. UK-based Smith will grow SMS’s already significant reach, over 200,000 […]
