Untangling the Web: Boosting the Organic Reach of Social Media Content

This is a Guest Post courtesy of our friend, Anne Thornley-Brown, MBA.  It's no secret organic reach of content on LinkedIn, Facebook, and Twitter has declined significantly. Algorithms actually suppress the organic reach of content. For over a month, I have been conducting some experiments and trying to figure out what works to improve distribution and…

Building a Web or Mobile App? DON’T Launch a Complete Product

This week's guest post is written by our friend, Andrew Ward, Managing Director at ScorchSoft and MODL Don't be lured into the trap of trying to launch a complete product when bringing a new web or mobile app to market. This statement may seem counter-intuitive, but let me explain. My name is Andrew Ward, and…

Why You Should Always Consider Your Target Persona For Social Media Success

Guest post courtesy of our friend, Rikki Lear, founder of Digital 22, a HubSpot Platinum Partner marketing agency based in Clitheroe, United Kingdom. The first step of the whole marketing process is identifying who your ideal persona is and what they are interested in. If you invest the time doing this before anything else, you…

How Data Science Can Help You Sense Your Brand’s Effect on Social Media

Featured guest blog from our friend, Zacharias Voulgaris, Ph.D., founder of FoxyDataScience.com The pulse of comments on social media Linguistic data, like the data in free-form text that makes up most of the social media databases, isn't easy to process. Its diversity, large volume, and inherent complexity make it challenging to understand in an automated…

8 Ways to Work Your Personal Brand & Stand Out Online

Today's guest blog is from the lovely Claire Cardwell... We've all seen the articles about how a good a Personal Brand is vitally important these days - whether you have your own business or work for someone else, 'people buy people,' and you need to develop your own great personal brand. So how do you go…

Social Marketing Roundup – 4.18.17

Here are just a few of the stories that grabbed our attention in the social marketing space last week. Gatorade and Snap John White interviews senior executives from both companies to find out how they are leveraging mobile to inspire athletes. Read the full story back on Inc.com http://on.inc.com/2p22seu Six brand lessons from the Kardashian…

Sandra Smith Joins Social Marketing Solutions as Editor

Monday, April 10, 2017, Fort Collins, CO. Sandra Smith joins Social Marketing Solutions, LLC (SMS) as editor. SMS is a social media marketing agency founded by John White, named a top 5 most influential CMO by Richtopia, entrepreneur, and columnist at Inc.com. UK-based Smith will grow SMS’s already significant reach, over 200,000 followers globally, and bring new…