Use These Tips to Crack LinkedIn’s Algorithm and Generate More Leads

Social Media Marketing plans for entrepreneurs and startups

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I've personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to open doors to many opportunities. In 2017, we finally began to see an integration of powerful sales tools between Microsoft and LinkedIn.…

What Marketers Can Learn From Lebron James. Nike’s Billion Dollar Man

October 17, 2017, was a winning night for LeBron James, and it had nothing to do with the Cavs defeating the Celtics. Where James made the biggest splash wasn't with his athletic prowess but with his fashion statement. When a photo of his jet-black LeBron 15 Nike shoes emblazoned with the word "EQUALITY" in gold letters hit social media, his influencer…

How to Write Posts That Actually Get Read and Shared

Content marketing

I had a call the other day with an entrepreneur who told me that his blog articles are like an echo chamber; it feels like he is talking to himself. He's investing a ton of time and effort into creating posts, but they are not getting any engagement. In fact, hardly anyone is even reading them at all.…

Susan Rooks (The Grammar Goddess) Joins Social Marketing Solutions as Editor in Chief

Friday, December 22, 2017, Fort Collins, CO. Susan Rooks joins Social Marketing Solutions, LLC (SMS) as editor. SMS is a social media marketing agency founded by John White, named a top 5 most influential CMO by Richtopia, entrepreneur, and columnist at Inc.com. Susan has 25+ years’ experience in international communication skills training, having created and led workshops…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

Should You Connect to Strangers on LinkedIn?

If you're on LinkedIn, you've received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my co-workers, my clients, and a few people I…

Use This Little-Known Twitter Strategy to Sell Directly to Your Competitors’ Followers

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…

How The Rise of Influencers Like Michelle Phan Has Changed the Game in Advertising

We've all seen them: retired football players hawking dieting meal plans, retired politicians pushing pharmaceuticals, and actors swearing by the latest sunscreen in television commercials. Celebrity spokespeople are as old as celebrities themselves. Even back in the 1700's, the royal family was hyping Wedgwood china. As marketing and advertising evolved, many companies started making up or even co-opting characters to sell…

How These 3 Top CEO’s Use Social Media To Build Their Brand

When it comes to social media most top executives in companies prefer to remain in the background. In fact, a study from CEO.com showed that 61% of CEOs in the Fortune 500 still have no presence on social media. Of the ones that have a presence most of them only have a LinkedIn account which they use…

Here Are The 6 Steps You Need to Take to Become a Brand Ambassador

Becoming a Brand Ambassador for a well-known company can have many benefits beyond any financial incentives associated with the position. The opportunity to grow your personal brand is significant. Brand Ambassadors stand to gain valuable skills and experience that they may not be getting in their day job which makes them worth more to employers.…

Instagram Gives Entrepreneurs a Visual Voice in Their Industry

If you're an entrepreneur who's trying to build a brand and be found online, you know that social networking is one of the most effective ways to convey who you are and what you're doing. It's essential that entrepreneurs have a visual strategy to their marketing. And what better platform to do it on than…

Use Hashtag Intelligence to Grow Your Business Via Twitter

If you're even a casual user of social media, you have noticed people using hashtags. Hashtags turn keywords within a post into a clickable link that displays content grouped together, making it easier for users to find more of what they are looking for. Although hashtags originated on Twitter, their use has grown across social…

The 8 Steps to Build a Powerful Personal Brand That Will Change Your Career

Before I invested in my personal brand, I was in a field I no longer liked and working for a company that didn't listen to a single one of my ideas, EVER. I was in a major career slump, and I needed to pivot in a big way. I decided that going all in on…

How Marketers Can Use Twitter’s New Longer Tweets to Improve Their Message

On Monday, Twitter finally gave in to user demand and increased the length of tweets, making good on their promise when they announced the move back in May. They made this historic change and managed to keep their storied 140 character limit intact. Twitter's 140 character limit has always been in place and the topic…

Blogging Gives Entrepreneurs a Voice. Use It!

A blog can prove a powerful tool for entrepreneurs, capable of exposing millions of people to their ideas, concepts, and advice. That potential influence means that starting a blog can strengthen (and grow) an entrepreneur's reach, by allowing them to differentiate themselves from the ever-growing pack. A widely-read blog can generate opportunities that don't come…

What 11 Million Users Taught Me About The Future of Social Media in Business

Over the past nine months, it's been my pleasure to assist a new professional social media network and one of Europe's top new startups come to market in the United States and other prominent English-speaking markets around the world. The growth has been tremendous, 11-million global users in under two years. This unique opportunity has…

How a Viral Blog on LinkedIn Launched My Startup

April 28, 2014 was the day I went viral on LinkedIn. Before I started blogging on LinkedIn, the only people that had ever read my writing were my mother, my college professors and the people on the receiving end of our semi-annual Christmas letter. There was not one person in my inner circle of friends,…

Want to Build a Powerful Network on Twitter? Start by Unfollowing Celebrities

Recently, I passed 43,000 followers on Twitter. The impressions on my tweets went over one million in the last 30 days, and Twitter has become the top traffic generator for my website (even bigger than Google). I attribute a significant portion of my success on Twitter to never following celebrities. I'm not a celebrity myself,…

How Startups Can Connect the Dots Between Customer Experience and Growth

Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first-ever CCO role at Lands' End, Microsoft, Coldwell Banker and Allstate Corporations. Today, she runs CustomerBliss where she helps companies all over the world, "build their customer-driven growth engine." For over 20 years, Jeanne has helped business leaders connect the dots between improving their…