How Generation Z is Creating a Youth Movement on LinkedIn

LinkedIn rolled out the red carpet for Millennials years ago, only to have them largely stay away from the business- and career-focused social media platform in favor of other sites that have the "fun factor." It's no secret that LinkedIn's core active user base is dominated by Gen X and Baby Boomers. However, LinkedIn may finally be attracting a younger user base, and…

UK Influencer Oliver Isaacs Shares How to Go Viral on Today’s Internet

When it comes to going viral on the Internet, there may not be a bigger expert on the planet than Oliver Isaacs. He is a serial entrepreneur, social media guru, and a top influencer in the UK. Oliver's social media pages are well known and regularly reach millions of users every month. He has given…

The Entrepreneur’s Complete Guide to Using Twitter for Sales

Twitter Marketing

If you use it right, Twitter can be a massive lead generation tool for your business. The problem is, many don't take the time to learn how to use Twitter effectively. They open an account, put out some tweets, and then wonder why there aren't thousands of people flooding to their account to follow them and buy their product or…

How a Seedy Denny’s and a Recovering Meth Addict Helped Me Get an MBA

Denny's diner

I waited until my late 30's to get an MBA. By then, I had a full-time stressful corporate job and a wife and kids to support. Luckily, there are online courses that allow you to pursue a degree while managing the many curve balls a busy life with kids throws at you. For me, the hardest part of…

How to Get Rid of Bots and Fake Followers on Social Media

Get rid of fake followers on social media.

Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, but it can also hurt the distribution of your posts. In other words, if you have fake or low-quality followers in your social networks, only a small number of your…

LinkedIn’s Videos Just Got Way More Animated (Here’s what it means to marketers)

LinkedIn's new video feature and how it will impact marketers in 2019.

The year 2018 has been the year of video for LinkedIn. The business social network finally caught up to the video-first trend at all the other major social networks. While they still don’t have a live video feature, LinkedIn has rolled out an impressive suite of features for individuals and brands to market themselves throughout…

The Entrepreneur’s Complete Guide to Using LinkedIn for Sales

LinkedIn for entrepreneurs

Every day I talk to entrepreneurs who are struggling to use LinkedIn to promote themselves and their business. Their profiles look like their resume and the focus is on their past instead of the value their business provides to clients. They are unsure of what type of content to share or how to find prospects…

Learn From the Influencer Who Gets 25-Million Impressions a Day

Influencer marketing has captured the hearts and minds of entrepreneurs all over the world. The realization that we can use other people's platforms to build our business has quickly become a go-to strategy for most small, medium, and large businesses of all kinds. You may be wondering what can change in influencer marketing which will affect your business even more…

6 Ways Entrepreneurs Can Use PR to Grow Their Business

PR

I was unhappy and depressed and in a dead-end corporate career with high-stress/low reward. Management passed me over for countless promotions. Then, it got worse, I was fired from my job and my career was in shambles. All of this was before I had a personal brand. Eventually, I got tired of being the one…

How This Teen Used an Entrepreneurial Mindset to Grow His Family Business to $300-Million

I've enjoyed speaking to several of Gen Z's rising star entrepreneurs for my column. These young and ambitious entrepreneurs are leading the way for an entirely new generation that seems to have a strong interest in entrepreneurship. When I heard about Anton Klingspor, I was excited to meet him. He's created exponential growth in his family's business that is in…

National Geographic has 85-Million Instagram Followers. How to Mimic Their Success

Top marketing experts and analysts are predicting massive user growth from Instagram in 2018, many saying Instagram will be the most popular social media network. Last year, the popular photo app crushed rival networks like Snapchat and Twitter with over 700 million monthly active users. So, Instagram is the place to start creating brand awareness for your business. Use it to…

Teenager Shares How He Caught the Eye of a Hollywood Producer Using YouTube

In 2005, when YouTube first launched, TV producers and businesses may not have had a second thought about it. Now, YouTube is where more people go for entertainment. With over 1.5 billion monthly active users, there is something for everyone to watch. The fact that it is free to anyone to view videos makes YouTube more attractive than…

How This Completely Unknown Company Leveraged Social to Get Millions of Views from CNN & Tech Insider

Travelmate Robotics went from being a little-known company to an Internet sensation and recognized brand over the course of a few weeks. From being shared on Business Insider, CNN, Now This, Tech Insider, and other major platforms, Travelmate received the PR push hardly anyone gets. Business Insider's share on Facebook alone generated 37-million views. The question now is...how did they do it? While no one can…

How to Break Through the Noise on Instagram

These days there's not a company out there that does not want to have a massive presence on social media. Instagram is a site that brands can no longer afford to overlook. There is no other platform that enables brands to tell a visual story quite like Instagram. Last month, Instagram announced they now have…

YouTube Released Their Top 10 Videos. Here’s What Marketers Can Learn From Them.

YouTube is up to 30 million daily site visitors. People flock to it each day looking for the top trending video to share with friends, family, and followers. Data shows that younger generations prefer online videos to traditional television, making future subscriber growth on the platform seem like a sure bet. With 2017 coming to a close, YouTube recently released its…