10 Power Tips to Becoming a Thought Leader

Thought leader tips

I get asked frequently how I got to be a contributor for a major platform like Entrepreneur. In fact, every time one of my articles get published on any of the several well-known platforms I write for, I get Facebook, and Linkedin messages and emails asking, “How do I get published there?” I also get asked how I got to…

What You Need to Know to Create a Best-selling Book

Best selling book

Five years ago, I decided that it was time to write my first book. It was the story of how a single dad of five led his kids, his business and himself from disaster to success. At that time, I hadn't written even a single word on the topic. Writing a book seemed like an…

Learn How to Brilliantly Cross-Promote Your LinkedIn Recommendations to Instagram, Facebook, and Twitter

Social Networks

Students, job seekers and those with a "stable career" all have one thing in common. They need to build their personal brand. It's one of those things that's best to have and not need than to not have and need. Recommendations are a great way to do this. It's known that LinkedIn is a good place…

How to Present Your Personal Brand So That People Remember You

For me, not having a personal brand meant several years of working at jobs I hated. In my previous career, working at large companies, I always felt like I was just a number whose voice didn't matter. I had no influence and my social media network was pathetic. That all changed four years ago. I completed an…

4 Global Instagram Power Users Share Their Top Tips

Instagram

The very first Instagram photo was taken by its founder, Kevin Systron in Mexico in 2010. I find it fitting that it was of a dog. We all know pets, especially dogs, are a big hit on Instagram. And as most things seem to go on the Internet nowadays, bra-less women are the latest Instagram rage. However, Instagram…

How To Use Your Haters As An Instrument For Growth

Growth

Throughout my career, I've been plagued by people telling me I'm not good enough. I've been rejected for more jobs than I care to remember. I've heard every excuse in the book for not being hired. Some of them were quite absurd and hard to swallow. I've had my share of toxic bosses who have tried to hold me back.…

How Georgia Tweeted Away Their Chance to Win the Sugar Bowl

Georgia Bulldogs

No. 14 Texas beat No. 6 Georgia 28-21 last night in the Allstate Sugar Bowl delivering a big upset to the Bulldogs who were a 12 1/2 point favorite. Despite their claims of being ready for the game, Georgia delivered a sloppy performance until the end with their comeback attempt falling short. The players' Twitter…

How This Entrepreneur Built a Happy Life and Successful Business in the Islands

St John

Buy a ticket to St John, go to the beach, have a drink, get a tan, fall in love, start a band, open a business, and never return. That's the path entrepreneur Jared Warren took after college. Most people have no idea what to do next after graduating from college. So they seek the advice…

How I Bypassed Traditional Methods and Got Hired Using Social Media (Twice)

Social Media

Life as a military spouse is rewarding and challenging. Unemployment and underemployment are faced by many. Applying online for a job and waiting to be contacted doesn't work. I used social media to establish my personal brand, bypass job applications, get noticed and hired twice. I have a Chemistry degree. I worked for several years…

What Tony Robbins Taught Me About Influencer Marketing

Tony Robbins

Let's face it: Getting exposure and creating a buzz for your brand is not getting any easier. As competition is rising everywhere, marketers are stuck with a constant challenge of finding new and innovative ways to get their brand in front of customers. Many brands have turned to influencer marketing as a way to gain…

Start off 2019 Free of Trolls and Cyberbullies Using These Insider Tips

Cyberbullying

It seems Cyberbullies are everywhere these days It was a typical work day, I grabbed my phone to check my Twitter like I do multiple times a day every day. Only this time was different. There were hateful tweets directed at me from at least a dozen complete strangers. I couldn't understand what was happening…

Learn How Coffee-Mate Wins Customer Loyalty With Just Two Words and an Emoji

Coffee

Coffee is my love language. It's literally the only thing I enjoy about mornings. The other day, I was feeling quite perky and a bit playful after my morning cup of joe. So, I sent out a Tweet, “Love the feeling of being fully caffeinated! #coffee” with a gif of Bill Murray chugging down a…

How to Wordsmith Your Calls to Action to Improve Conversion Rates

Every month, I consult with a variety of entrepreneurs and brands on their social media strategy. When I first meet with them, they always raise the concern that they are generating likes and followers on social media, but not a high enough percentage of them are actually being converted into customers. The biggest hole in their strategy is often…

How I Rescued My Career from the Brink of Failure

Just four years ago that I thought my career was over. I remember the exact moment well: There I sat in my drab, mundane-looking cubicle, which sat in the middle of a rather large call center. Most days I could drown out the noise. However, on that day, the sound of what seemed like 1,000…

Before Passing Judgement, Try Understanding the Whole Story

Social marketing solutions

It seems that people these days are a little too quick to pass judgment on others. Just last week, I got accused of being a racist on Twitter. It was based on one wrong interpretation of one single tweet I sent. Two guys started to chastise me and label me based on one tweet. They didn't take the…

7 Influencers With Followers in the Millions Share Their Marketing Tips

Each month I consult with several companies on their social media strategy. One of the concerns they bring up is the challenge to compete with the social media presence of established brands in their industry that often have thousands if not millions of followers. Creating a marketing machine on social media to compete with bigger brands can seem nearly impossible.…

Here’s Why Brand Loyalty is Not Totally Dead

If you ask people this question, you are likely to get a lot of heated responses. Never mind that people generally pick a cell phone manufacturer and stick with it for years out of the need for seamless transitions. But most people will tell you unequivocally that brand loyalty is dead. They may not be entirely wrong -- brand…