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How to Get Featured in Forbes in 2022

Featured in forbes

I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the most essential things you need is coverage and exposure. It’s one way to really get your story out there and create brand awareness. Sure, there are quite a number of platforms out there ranging from social media to mainstream media. But, getting featured in Forbes Magazine still stands out far in all circles and is a dream publication for many. Brand mentions in a top-tier publication can do wonders for a growing company.

Of course, not everyone knows how to get featured in Forbes, if it was that easy everyone would get featured. You need to know what Forbes writers expect and how to deliver it. But before that, you need to know how to track down a Forbes writer and write the perfect pitch.

In this piece, I will provide actionable growth hacks that will help you get featured in Forbes even if you’re not a PR expert.

Develop Expertise and Your Story Idea

The first step to take before you go out there searching for a Forbes writer, you need to develop yourself. Be interesting, engaging, and fascinating altogether. You may be doing something that’s been done before, but how exactly are you going to put your own spin on it?

Let’s face it, whatever you are planning to do has probably been done before, so try your best to take a different approach. Develop your skills and story to the point that news agencies are vying to get it out there.

Find Forbes Contributors and Professional Journalists

There are numerous platforms where you can actually find Forbes writers, you just have to be smart about it. LinkedIn is a great place to connect and interact with them, but even better is Twitter. Unlike other platforms that require you to send a friend request and wait for it to be accepted, Twitter is no man’s land.

Altogether, social media is a great route to take when looking for a Forbes writer to pitch to. However, getting their email address is also a key tactic.

Build a Relationship With the Writer Before You Pitch

Once you’ve found a writer, the next step is not to jump right in and pitch. Be ready to tango; comment on their posts, and have conversations that don’t necessarily point to the fact that you are trying to pitch. If you aren’t sure how to do this, it’s good to start small. Develop relationships with writers in smaller publications and get your ideas out in their publications.

This will help build your case for being an expert worthy of being quoted in a Forbes article. Once you’ve built that confidence, you can go for high-quality publications and attempt to build rapport with a Forbes writer. A regular Forbes contributor often needs new content ideas. So one pro tip is to build relationships with active contributors as your pitch is more likely to be accepted than it is by a contributor who writes monthly.

Do Your Research

Before you pitch Forbes, the first step is to read recent articles on their website to get a feel for the type of content they publish. Additionally, take a look at the writers’ bios to see what topics they usually cover. This will help you determine if your story is a good fit for the outlet. One common mistake I see is putting together cold email lists and mass pitches. Personalize your pitch as much as possible.

Make Sure You Get Your Pitch Right

Think about why you want to put this article out there. Ultimately, is it what the audience that Forbes appeals to wants to read? You need to ensure that what you are putting out there is something they want to read. If not, you are definitely going to hit a brick wall. So, before you even decide to approach a writer, vet your pitch.

Then, before pitching it to a specific writer, make sure that what you are pitching to them fits their beat at Forbes. In other words, the topic you are pitching must be relevant to the writer’s column. If you pitch a writer who doesn’t cover the topic you’re pitching, your chances are zero of making it into an article.

If your pitch includes too many links, attachments, and is too wordy it won’t get read. Forbes writers get inundated with pitches from PR firms and entrepreneurs looking to get coverage. A successful pitch has a strong opening sentence, and it conveys a succinct message. Forbes is a powerful tool for business and a top media outlet, but if you don’t nail the pitch your voice won’t be shared in their publication.

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Hook The Forbes Writer’s Attention

The best way to have great media relations is to add value to the writer’s column. If you include useful information within the pitch, it will increase your chances of getting coverage. The most effective way to get in touch with Forbes writers is through email. If you are not able to connect with them via email, do not call! Calling only works if you know the person well (e.g., they’re a friend).

Only one source per article is permitted by Forbes editors; no anonymous quotes are allowed. This means that, if multiple sources are involved in your story or product launch, all sources must be named and quoted for the piece to be accepted.

Pitching Forbes is Different Than Pitching Other Outlets

Forbes covers stories that are unique, interesting, and have a news angle. They do not cover traditional press releases or product launches. In order to get coverage, you need to provide something new that the writer can share with their audience. Using a strategic approach is the key here. A spray and pray strategy, where you contact multiple writers on the same email with a generic pitch, is the fastest way to land in the junk mail folder.

Keep It Short and Sweet

When pitching Forbes, keep your pitch short and sweet. The editors and writers get pitched all day every day. So if your pitch is too long it won’t be read. Use bullets and make your pitch easy to quickly scan. Even experienced public relations professionals make the mistake of sending pitches that are too long. Be respectful of the writer’s time by keeping your pitch short and easy to scan for top-level information.

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Provide a Compelling Angle

Your story needs to have a unique angle that hasn’t been talked about before. It’s not enough to simply be newsworthy, you need to have a fresh take on the story. Otherwise, it won’t be interesting enough for Forbes.

Your Story Must Be Timely

Here’s a pro tip. Your story must be pitched at the right time and relevant to what’s happening in the world right now. This is especially important for news stories. But even feature stories need to be tied into current events somehow.

Nail Your Social Media Profiles

To build your credibility, make sure your social media profiles are dialed in. One of the common mistakes we see is people leaving up old profiles that they no longer use. If a writer finds this profile looking to determine if you are a credible source for their article, it can damage your chances. It’s better to have no presence, than a bad presence. So with that in mind, choose 2 or 3 social media channels to be active on with great content. You don’t need to be on ALL of them. Delete the profiles you don’t use anymore. If you have a large audience of online followers it will help your chances of getting your pitch accepted

Include Supporting Data and Sources

Forbes loves data and they love when you include sources in your pitch. This helps them verify your story and makes it more credible. Include as much data and sources as you can in your pitch to raise the quality of your angle.

Tell A Human Interest Story

Forbes loves human interest stories with good news with high quality storytelling. This means your story should be about more than just the data or facts. It should be about the people involved and how they’re affected by what’s happening.

Build Your Media Portfolio First

I’m always surprised by the number of people who have no prior media appearances who reach out to my PR agency asking for help getting directly into Forbes. Before pitching Forbes, you must build your credibility first by getting media coverage in other outlets. I have years of experience getting clients featured in prestigious publications, but even PR experts can’t expect to get people in Forbes without prior top tier publication placements first.

To sum this up, here are the 3 key takeaways:

1) Find the right person to contact – do your research

2) Have a strong, unique angle

3) Make sure you’ve built up your credibility first by getting in other media outlets

Getting into business publications like Forbes is hard work. By following these steps, you’ll be much more likely to get featured in Forbes! And get the search engines working in your company’s favor.

If you’re ready to get serious about being featured in top-tier business publications like Forbes. Grab a time on my calendar to discuss using this link:

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