I get asked all the time, “How can I get into Forbes?” As an entrepreneur, one of the most essential things you need is coverage and exposure. It’s one way to really get your story out there and create brand awareness. Sure, there are quite a number of platforms out there ranging from social media to mainstream media. But, getting featured on Forbes still stands out as far in all circles.
Of course, not everyone knows how to get featured in Forbes, if it was that easy everyone would get featured. You need to know what Forbes writers expect and how to deliver it. But before that, you need to know how to track down a Forbes writer and write the perfect pitch.
Develop Expertise and Your Story
Before you go out there searching for a Forbes writer, you need to develop yourself. Be interesting, engaging, and fascinating altogether. You may be doing something that’s been done before, but how exactly are you going to put your own spin on it? Let’s face it, whatever you are planning to do has probably been done before, so try your best to take a different approach. Develop your skills and story to the point that platforms are vying to get it out there.
Find Forbes Contributors
There are numerous platforms where you can actually find Forbes writers, you just have to be smart about it. LinkedIn is a great place to connect and interact with them, but even better is Twitter. Unlike other platforms that require you to send a friend request and wait for it to be accepted, Twitter is no man’s land. Altogether, social media is a great route to take when looking for a Forbes writer to pitch to.
Build a Relationship With the Writer Before You Pitch
Once you’ve found a writer, the next step is not to jump right in and pitch. Be ready to tango; comment on their posts, and have conversations that don’t necessarily point to the fact that you are trying to pitch. If you aren’t sure how to do this, it’s good to start small. Develop relationships with writers in smaller publications and get your ideas out in their publications. This will help build your case for being an expert worthy of being quoted in a Forbes article. Once you’ve built that confidence, you can go for top publications and attempt to build rapport with a Forbes writer.
Make Sure You Get Your Pitch Right
Think about why you want to put this article out there. Ultimately, is it what the audience that Forbes appeals to wants to read? You need to ensure that what you are putting out there is something they want to read. If not, you are definitely going to hit a brick wall. So, before you even decide to approach a writer, vet your pitch.
Then, before pitching it to a specific writer, make sure that what you are pitching to them fits their beat at Forbes. In other words, the topic you are pitching must be relevant to the writer’s column. If you pitch a writer who doesn’t cover the topic you’re pitching, your chances are zero of making it into an article. Keep your pitch short and to the point.
If your pitch includes too many links, attachments, and is too wordy it won’t get read. Forbes writers get inundated with pitches from PR firms and entrepreneurs looking to get coverage. A successful pitch has a strong opening sentence, and it conveys a succinct message.
Hook The Forbes Writer’s Attention
If you include useful information within the pitch, it will increase your chances of getting coverage. The most effective way to get in touch with Forbes writers is through email. If you are not able to connect with them on email, do not call! Calling only works if you know the person well (e.g., they’re a friend).
Only one source per article is permitted by Forbes editors; no anonymous quotes are allowed. This means that, if multiple sources are involved in your story or product launch, all sources must be named and quoted for the piece to be accepted.
Forbes editors don’t accept opinion pieces; this counts for stories about yourself as well. Neither do they
If you’re ready to get serious about being featured in top-tier business publications like Forbes. Grab a time on my calendar to discuss using this link: