Just like fake news, fake followers are a massive problem on social media. Not only can having a lot of fake followers damage your social credibility, it can hurt the distribution of your posts.

In other words, if you have fake or low-quality followers in your social networks, only a small number of your followers will actually see your posts.

Here’s how most algorithms in social media work. Right after you post something, the algorithm shows it to a small sample size of your network.

Then, depending on the initial engagement level it gets with that initial sample group, it either dies off, if it performs poorly, or if it does well, the algorithm accelerates it by showing it to more followers and beyond.

Remember that bots or inactive followers will never engage with your posts.

If you have too many low-quality accounts that are either fake or never online, the initial engagement rate your posts will be low. The algorithm will prevent your posts from being shown beyond the initial small sample group. So your posts won’t ever reach a broad audience even if you have lots of followers.

To read the full post click over to my column on Inc.com

To grow you social media in 2018, click here to book a strategy call with me: https://calendly.com/socialmarketingsolutions

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