If you’re on LinkedIn, you’ve received a connection a request from somebody you didn’t know. What did you do?
LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice.
I used LinkedIn to connect with my co-workers, my clients, and a few people I went to college with.
The results weren’t good. I received zero job offers, made no sales, and my personal brand sucked.
Connecting with only the people I knew wasn’t working for me. Fortunately, I finally started to ignore that advice and began networking with new people here on LinkedIn about six years ago.
Changing this one strategy and networking with new people on LinkedIn has led to some of my biggest wins. I can’t even begin to describe here what I would have missed out on had I not opened up my network.